Chief Marketer Staff

• Short Cuts

  Shopping.com, a Web-based discount merchant based in Corona Del Mar, CA, has naming Randall R. Read as the company’s new chairman of the board; Frank

• Boise-Cascade to Run Brand-Building Effort

  Direct marketer/retailer Boise Cascade Office Products Corp., based in Itasca, IL, has launched a brand building campaign.In addition to national placements

• Successories Holiday Web Sales Up 300%: Reports

  Motivational products direct marketer/retailer Successories Inc., based in Aurora, IL, reported that holiday sales volume from its Web site had increased

• USPS Watchers Blast Projected First Quarter Shortfall

  Despite an increase in overall mail volume, the $611 million surplus the U.S. Postal Service posted for the first quarter of Fiscal 1999 was $159 million

• Insight Sees Record $1 Billion in Sales for 1998

  Computer direct marketer Insight Enterprises Inc., based in Tempe. AZ, anticipates net sales for1998 to exceed $1 billion, more than a 59% increase over

• DIRECT Listline

  Poor Credit List This list, available for the first time, contains the names of 353,222 individuals who have failed to qualify for a conventional loan

• World Color to Acquire Infiniti Graphics

  World Color Press, Inc., Greenwich, CT, has entered into a purchase agreement to acquire Infiniti Graphics, Inc., a Connecticut-based commercial printer.Infiniti

• F.Y.I. Acquires Two DM Companies

  F.Y.I. Inc., Dallas, has acquired two direct marketing and printing firms: Sacramento, CA-based TCH Group, and Advanced Digital Graphics, Inc. (ADG) located

• DM Management Secures Investment Capital

  DM Management Company, Hingham, MA, has secured a $12 million first mortgage loan from John Hancock Real Estate Finance, Inc. The financing will be used

• DIRECT Listline

  Health Magazine Subscribers Novus Marketing Inc. is the new list manager for the 901,459-name active subscriber list to Health Magazine. The subscribers