Chief Marketer Staff

• One-to-One Lite: A Chat With Peppers and Rogers

  Though they all but invented target marketing, mail order catalogers are now in danger of being left behind, according to one-to-one marketing gurus Don

• Brieley Sells One-Fifth of Firm to WPP Group

  Brierley & Partners, Dallas, has sold a 20% stake in itself to London-based advertising and communications company WPP Group. The value of the all-cash

• Cataloger to Pay $525,000 for Using Unlicensed Software

  Oriental Trading Company, an Omaha, NE-based cataloger, has agreed to pay a software-piracy watchdog group $525,000 for using unlicensed copies of software

• DIRECT Listline

  Government Decision-Makers Some 83,487 active subscribers of Governing Magazine are available. This controlled monthly publication is published by Congressional

• Observers Fear End Of USPS Profit Trend, Sooner Rate Case

  The days of windfall U.S. Postal Service profits and low rate increases may be ending and the next rate case may come sooner than expected, fear mailing

• Live Feed Of Jordan Speech Boosts HSN’s Memorabilia Sales

  The Home Shopping Network, St. Petersburg, FL, broke into its regularly scheduled programming to carry Michael Jordan’s retirement as a professional basketball

• Multiple Zones, Wireless Dimension in Private Label Pact

  Computer direct marketer Multiple Zones International Inc., based in Redmond, WA, and Wireless Dimension (http://www.wirelessdimension.com) have signed

• Commercial Annuity Web Site Opens its Doors

  AnnuityNet.com, reportedly the first online variable annuity store, located at http://www.AnnuityNet.com, opened its doors in Leesburg, VA.AnnuityNet.com

• Prosper NRG, Beldenergy Bow Utilities Marketing System

  Prosper NRG Marketing and Beldenergy have introduced Direct To Market, an interactive service to help pitch energy services to business prospects in deregulated

• Short Cuts

  In what is seen as the first such effort in the country, Meiji Life Insurance Co. has tied up with Cecile Co., Japan’s largest mail order service firm,