Netscape Picks Annuncio For Data Automation Services

Posted on by Chief Marketer Staff

Annuncio Software, Los Altos, CA, has been selected by Netscape Communications Corp., Mountain View, CA, to facilitate its marketing automation and one-to-one marketing programs. Annuncio will initially work with the company’s NetCenter division, facilitating the information gathering process from members of its 10-million-name e-publication database.

The program will allow Netscape to create new marketing vehicles, and to provide targeted information to advertisers who want to reach a specific group based on demographics or interests. The program is going into beta testing in first-quarter 1999, and will be rolling out live campaigns in second-quarter 1999


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