Chief Marketer Staff

• U.S. Supreme Court Rejects Sampling for Census

  The U.S. Supreme Court ruled 5-4 on Monday that a scientific method of counting Americans in the 2000 census, known as statistical sampling, cannot be

• E-Commerce Fuels Growth of Web Advertising: Report

  Among the information in the just-released second annual “Online Advertising Report Year In Review” by AdKnowledge: the increase in e-commerce sites is

• Retailers Moving Online to Follow Consumers: Study

  Ernst & Young’s second annual Internet Shopping study reveals that retailers are hopping on the Internet bandwagon at a record pace in response to the

• USPS Testing New Mail-Sorting Machine

  The U.S. Postal Service is testing a new mail-sorting machine for letters, flats and oversized pieces that combines the work of three machines into one.The

• Golf-Club Maker Retains Four Spokesmen for Infomercial

  Carbite Golf, San Diego, has signed on three famed athletes and a noted sports announcer for its $3.6 million national print and advertising campaign

• Ha-Lo Buys Texas Promo Agency, Announces Stock Split

  Ha-Lo Industries Inc., Niles, IL, which distributes promotional and premium advertising products, will acquire Grotte Advertising Co., a privately held

• Buy.com Names Former Ziff-Davis Exec VP of Marketing

  Buy.com Inc. (http://www.buy.com), Aliso Viejo, CA, an e-commerce portal, has hired John Herr as vice president of sales and marketing.Prior to joining

• Global Direct-Canada Admail Is Now Permanent

  U.S. Postal Service has made Global Direct-Canada Admail permanent. The five-month-old experimental service giving American direct marketers, catalogers

• Rolling Stones Infomercial Scheduled For Jan. 24

  Reliant Interactive Media Corp., Clearwater, FL, scheduled the debut of its Rolling Stones memorabilia campaign on Jan. 24, at 1 p.m., on television station

• E-Commerce At Super Bowl Web Site

  eCommerce Corp., Stamford, CT, will develop the e-commerce capabilities of the official Super Bowl XXXIII Web site, www.superbowl.com. The company developed