Chief Marketer Staff
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USPS Testing New Mail-Sorting Machine
The U.S. Postal Service is testing a new mail-sorting machine for letters, flats and oversized pieces that combines the work of three machines into one.The
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Ha-Lo Buys Texas Promo Agency, Announces Stock Split
Ha-Lo Industries Inc., Niles, IL, which distributes promotional and premium advertising products, will acquire Grotte Advertising Co., a privately held
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Buy.com Names Former Ziff-Davis Exec VP of Marketing
Buy.com Inc. (http://www.buy.com), Aliso Viejo, CA, an e-commerce portal, has hired John Herr as vice president of sales and marketing.Prior to joining
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Retailers Moving Online to Follow Consumers: Study
Ernst & Young’s second annual Internet Shopping study reveals that retailers are hopping on the Internet bandwagon at a record pace in response to the
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Short Cuts
Shop At Home Inc., Nashville, TN, said its TV-shopping network set a new daily sales record on Sunday. The network posted $1.434 million in call-in sales,
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Advanta Vows to Fight Fleet Suit
Financial services company Advanta Corp., Spring House, PA, said yesterday that it would “vigorously” fight a lawsuit filed against it by Fleet Financial
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U.S. Supreme Court Rejects Sampling for Census
The U.S. Supreme Court ruled 5-4 on Monday that a scientific method of counting Americans in the 2000 census, known as statistical sampling, cannot be
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DIRECT Listline
Brill’s Content Subs Some 200,000 subscribers to Brill’s Content Magazine are available for the first time. The magazine, launched in June 1998, bills
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MSGI’s Stevens-Knox Acquisition To Enhance London Business
The acquisition of Stevens-Knox List Management, New York, by Marketing Services Group Inc., New York, will be used to expand both companies’ international
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UIG, Mediamark Research’s Parent Firm, Acquires Audits & Surveys
United Information Group, London, has acquired Audits & Surveys Worldwide Inc, a New York-based market research company. The purchase price was $42.5