Chief Marketer Staff

• Golf-Club Maker Retains Four Spokesmen for Infomercial

  Carbite Golf, San Diego, has signed on three famed athletes and a noted sports announcer for its $3.6 million national print and advertising campaign

• Buy.com Names Former Ziff-Davis Exec VP of Marketing

  Buy.com Inc. (http://www.buy.com), Aliso Viejo, CA, an e-commerce portal, has hired John Herr as vice president of sales and marketing.Prior to joining

• Short Cuts

  Shop At Home Inc., Nashville, TN, said its TV-shopping network set a new daily sales record on Sunday. The network posted $1.434 million in call-in sales,

• Ha-Lo Buys Texas Promo Agency, Announces Stock Split

  Ha-Lo Industries Inc., Niles, IL, which distributes promotional and premium advertising products, will acquire Grotte Advertising Co., a privately held

• Harte-Hanks, M/A/R/C Group Announce Stock Dividends

  The board of directors of Harte-Hanks Inc., San Antonio, TX, announced a 33% increase in the company’s regular quarterly dividend. This brings the quarterly

• CFM Direct Opens Pennsylvania Office

  CFM Direct, a direct marketing agency based in Oakbrook Terrace, IL, has opened a new East Coast office in King of Prussia, PA, a suburb of Philadelphia.The

• Advanta Vows to Fight Fleet Suit

  Financial services company Advanta Corp., Spring House, PA, said yesterday that it would “vigorously” fight a lawsuit filed against it by Fleet Financial

• E-Commerce Fuels Growth of Web Advertising: Report

  Among the information in the just-released second annual “Online Advertising Report Year In Review” by AdKnowledge: the increase in e-commerce sites is

• Global Direct-Canada Admail Is Now Permanent

  U.S. Postal Service has made Global Direct-Canada Admail permanent. The five-month-old experimental service giving American direct marketers, catalogers

• Short Cuts

  A J.P. Morgan analyst has listed direct marketing firm Harte-Hanks Inc. with a buy rating, according to Reuters. In doing so, the analyst cited the company’s