Chief Marketer Staff

• Estee Manages Vroom Rock ‘N Roll List

  Estee List Services, New Rochelle, NY, is now the list manager of the subscriber list to Vroom, “the official catalog of rock ‘n roll.”Vroom is a glossy

• Imagine Spins Off Iconocast

  Imagine Media, Brisbane, CA, is spinning of its Internet marketing e-mail list and site Iconocast into an autonomous entity called Iconocast Inc. Michael

• Audio Book Club To Feature Digital Music Downloads

  Audio Book Club Inc., a Boca Raton, FL-based direct marketer, has signed an exclusive agreement with the Music Connection Corp., allowing it to promote

• Guess? To Launch Web Site For Consumers, Retailers

  Apparel manufacturer ands marketer GUESS? Inc., based in Los Angeles, has tapped InterWorld Corp.’s commerce exchange system to power its upcoming virtual

• Playboy Names Mironovich President

  Playboy Enterprises Inc., based in Chicago, has named Alex Mironovich as president of its publishing group and executive vice president of the firm, effective

• Telemarketing Bills Are Introduced In Texas

  Two identical telemarketing bills have been introduced in the Texas House and Senate. The measures address several aspects of telephone soliciting. Most

• Peterman Bankruptcy Raises Questions Among DM Vendors

  Cataloger and retail store operator J. Peterman, Lexington, KY, filed on Monday for protection under Chapter 11 of the U.S. Bankruptcy Code in the Eastern

• Kaplan Named Time-Life and Heartland Music’s Alt. Media List Manager

  The Kaplan Agency, Stamford, CT, has been chosen as exclusive list manager of Time-Life and Heartland Music’s alternate media efforts. The Time-Life programs

• Experian CEO Skilling Announces Retirement

  Experian North America chairman and CEO D. Van Skilling has announced his retirement from both positions, as well as deputy chairman of Experian Group,

• Five New House Bills Highlight Privacy Concerns

  Legislation potentially prohibiting direct marketers, list compilers, financial institutions, credit grantors, state and local authorities from disclosing