Chief Marketer Staff

• LCS Golf Acquires Play Golf Now

  Golf equipment e-marketer LCS Golf, based in New York, has acquired Play Golf Now, a fellow Internet and direct marketer, which becomes a wholly-owned

• Guess? To Launch Web Site For Consumers, Retailers

  Apparel manufacturer ands marketer GUESS? Inc., based in Los Angeles, has tapped InterWorld Corp.’s commerce exchange system to power its upcoming virtual

• DIRECT Listline

  AZ Wins Camping World Subs AZ Marketing Services has been appointed list manager for of the Camping World file of 262,063 12-month buyers.Cost: $85/MSelections:

• Loan Helps Peterman Continue Operations

  The J. Peterman Co., Lexington, KY, has received a $1.96 million loan through a primary creditor that will allow it to continue operations through Feb.

• Playboy Names Mironovich President

  Playboy Enterprises Inc., based in Chicago, has named Alex Mironovich as president of its publishing group and executive vice president of the firm, effective

• Kids-Off-Lists Bill Reintroduced For Third Time

  Legislation has been reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children

• Five New House Bills Highlight Privacy Concerns

  Legislation potentially prohibiting direct marketers, list compilers, financial institutions, credit grantors, state and local authorities from disclosing

• DIRECT Listline

  Chopra Newsletter Subs Some 54,000 paid names to Deepak Chopra Infinite Possibilities Newsletter are available. These names can be selected from the 149,774

• Experian CEO Skilling Announces Retirement

  Experian North America chairman and CEO D. Van Skilling has announced his retirement from both positions, as well as deputy chairman of Experian Group,

• Audio Book Club Re-launches Web Site

  Audio Book Club, Inc., Boca Raton, FL, has re-launched its Web site (http://www.audiobookclub.com). The new site is easier to navigate and offers a streamlined