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Chief Marketer Staff

  • Buy.com Names Former Ziff-Davis Exec VP of Marketing

    Buy.com Inc. (http://www.buy.com), Aliso Viejo, CA, an e-commerce portal, has hired John Herr as vice president of sales and marketing.Prior to joining

  • U.S. Supreme Court Rejects Sampling for Census

    The U.S. Supreme Court ruled 5-4 on Monday that a scientific method of counting Americans in the 2000 census, known as statistical sampling, cannot be

  • DIRECT Listline

    Brill’s Content Subs Some 200,000 subscribers to Brill’s Content Magazine are available for the first time. The magazine, launched in June 1998, bills

  • Short Cuts

    Shop At Home Inc., Nashville, TN, said its TV-shopping network set a new daily sales record on Sunday. The network posted $1.434 million in call-in sales,

  • Harte-Hanks, M/A/R/C Group Announce Stock Dividends

    The board of directors of Harte-Hanks Inc., San Antonio, TX, announced a 33% increase in the company’s regular quarterly dividend. This brings the quarterly

  • CFM Direct Opens Pennsylvania Office

    CFM Direct, a direct marketing agency based in Oakbrook Terrace, IL, has opened a new East Coast office in King of Prussia, PA, a suburb of Philadelphia.The

  • Advanta Vows to Fight Fleet Suit

    Financial services company Advanta Corp., Spring House, PA, said yesterday that it would “vigorously” fight a lawsuit filed against it by Fleet Financial

  • E-Commerce Fuels Growth of Web Advertising: Report

    Among the information in the just-released second annual “Online Advertising Report Year In Review” by AdKnowledge: the increase in e-commerce sites is

  • USPS Testing New Mail-Sorting Machine

    The U.S. Postal Service is testing a new mail-sorting machine for letters, flats and oversized pieces that combines the work of three machines into one.The

  • Retailers Moving Online to Follow Consumers: Study

    Ernst & Young’s second annual Internet Shopping study reveals that retailers are hopping on the Internet bandwagon at a record pace in response to the