Chief Marketer Staff
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Retailers Moving Online to Follow Consumers: Study
Ernst & Young’s second annual Internet Shopping study reveals that retailers are hopping on the Internet bandwagon at a record pace in response to the
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Ha-Lo Buys Texas Promo Agency, Announces Stock Split
Ha-Lo Industries Inc., Niles, IL, which distributes promotional and premium advertising products, will acquire Grotte Advertising Co., a privately held
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USPS Testing New Mail-Sorting Machine
The U.S. Postal Service is testing a new mail-sorting machine for letters, flats and oversized pieces that combines the work of three machines into one.The
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U.S. Supreme Court Rejects Sampling for Census
The U.S. Supreme Court ruled 5-4 on Monday that a scientific method of counting Americans in the 2000 census, known as statistical sampling, cannot be
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DIRECT Listline
Brill’s Content Subs Some 200,000 subscribers to Brill’s Content Magazine are available for the first time. The magazine, launched in June 1998, bills
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Golf-Club Maker Retains Four Spokesmen for Infomercial
Carbite Golf, San Diego, has signed on three famed athletes and a noted sports announcer for its $3.6 million national print and advertising campaign
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Buy.com Names Former Ziff-Davis Exec VP of Marketing
Buy.com Inc. (http://www.buy.com), Aliso Viejo, CA, an e-commerce portal, has hired John Herr as vice president of sales and marketing.Prior to joining
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Harte-Hanks, M/A/R/C Group Announce Stock Dividends
The board of directors of Harte-Hanks Inc., San Antonio, TX, announced a 33% increase in the company’s regular quarterly dividend. This brings the quarterly
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CFM Direct Opens Pennsylvania Office
CFM Direct, a direct marketing agency based in Oakbrook Terrace, IL, has opened a new East Coast office in King of Prussia, PA, a suburb of Philadelphia.The
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E-Commerce Fuels Growth of Web Advertising: Report
Among the information in the just-released second annual “Online Advertising Report Year In Review” by AdKnowledge: the increase in e-commerce sites is