Chief Marketer Staff

• Lions among LAMBS?

  Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets

• Agricultural E-Commerce Site to Launch In April

  VirtualFund.com, Inc., a Minneapolis-based technology company, has reached an agreement with RAPID, Inc., a nonprofit agriculture-related organization,

• Call Center EIS Cites Slower Demand in 1998 Financials

  Call center operator EIS International, Inc., Herndon, VA, had fourth-quarter 1998 net revenue of $13.1 million, down from $21.3 million in fourth-quarter

• Grassroots Reverb

  Musicland Stores Corp., Minnetonka, MN, signed Pepsi-Cola Co. of Somers. NY to sponsor Bandemonium, the latest rendition of an annual talent search conducted

• Out of This World

  NEW YORK Having spun gold with David Kirk’s last creation, the Miss Spider book series, New York-based book packager/marketer Callaway Editions is expecting

• Advice from the inside

  Got a question for retail buyers that you’re too shy to ask? We’ll do it for you. Promo Edge’s Retail Research Center surveys buyers around the country

• Agencies

  The Europeans Are Coming!

  The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these

• All’s Fair

  Star Wars is the odds-on bet to conquer this month’s Toy Fair. NEW YORK Last year, one of the biggest buzz-generators at Toy Fair was what you couldn’t

• BRAND Enrollment

  The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team:

• Tucker to Fight Involuntary Bankruptcy Petition

  Four creditors have filed an involuntary bankruptcy petition against co-op marketer Larry Tucker, Inc. But the Saddle River, NJ firm is continuing with