Chief Marketer Staff

• Account Watch

  Upshot, Chicago, named by Procter & Gamble as agency of record for marketing innovation for the North American cosmetics category and its three brands

• The Action Man

  While athletic footwear brands like Nike and Reebok are rabid branders, most retailers that sell them are not. Take Footaction USA, for example. The $600

• Feel The Clean

  New York City-based Gotham Advertising will develop a sampling program and special offers as part of a campaign for Greenwich, CT-based Mentadent’s new

• Nostalgia Flakes

  Minneapolis-based General Mills is celebrating the 75th anniversary of Wheaties by asking consumers to vote for their favorites among the numerous athletes

• Agencies

  Under Wraps

  Thought the anonymity of a plain brown wrapper was purely for smut? Think again.For a $10 surcharge above the $29.95 six-issue subscription price, the

• Agencies

  HSN Plays Games

  The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers

• Agencies

  Motown Meets Tinseltown

  Hollywood Universal Studios has signed a massive marketing deal with the Dodge division of DaimlerChrysler that is being touted as one of the largest

• Afoul in Florida

  Brentwood, TN-based Service Merchandise is being sued by the Florida state attorney general’s office for not awarding a trip for two to Paris, big-screen

• A Buy Year

  It was a record year for mergers and acquisitions in the marketing services industry in 1998, when a total of 77 transactions were completed, up 32.8

• Agencies

  Algebra 2 Is Brought to You by . . .

  In this month’s cover story, societal watchdog Ralph Nader likens ZapMe’s installation of 100,000-plus computers in high schools to the arrival of Big