Chief Marketer Staff
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Tucker to Fight Involuntary Bankruptcy Petition
Four creditors have filed an involuntary bankruptcy petition against co-op marketer Larry Tucker, Inc. But the Saddle River, NJ firm is continuing with
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BRAND Enrollment
The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team:
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Question: Are consumers more cynical and less likely to be inspired by a cause-related promotion?
Consumers look at cause-related promotions with the same cynicism that applies to any form of marketing. If they like the execution, they will like the
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Inmark Beefs Up In-Store
Inmark Enterprises of Great Neck, NY, wrapped up 1998 by purchasing U.S. Concepts, a New York-based in-store sampling and event marketing company.The
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Crowning Achievement, But Details Are a Royal Pain
An old Gaelic ditty goes something like: “… one ‘l’ or two ‘l’ ending in ‘y’, it all means the same to an Irishman’s eye; but if you knock the ‘l’ out
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Agencies
Banks, Brains, Beans and Brunch
As of this writing it’s the first of January 1999, which means it’s either time to reflect on the previous year or contemplate the coming 12 months. Since
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Sitings
Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right
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Agencies
High-Speed Steel Sales
Major Steel Mills and value-added resellers are about to have an independent online trading forum available to them with e-steel (www.e-steel.com), a
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Aligning with Mars
Mars Advertising of Southfield, MI, formed an alliance with Agency Won, a Mooresville, NC-based sports marketing company, to help clients develop retailer-specific