Chief Marketer Staff

• Agencies

  The Net’s Horsepower

  One reason shopping online proved so popular over this past holiday season was that the Web offered truly novel gifts, available nowhere at retail.Here’s

• Burger King Lends A Hand

  Burger King of Miami, FL, deepened its tie-in program with Nickelodeon by signing on as sponsor for The Big Help, the network’s ongoing campaign to encourage

• Agencies

  One-to-One Lite

  The latest word from Don Peppers and Martha Rogers is that you don’t have to overhaul your company from the boardroom to the mailroom to get into one-to-one

• Agencies

  Successful team selling

  Customers evaluate your company’s sales and service based on how well you provide accurate information and quick solutions. Seamless customer support

• Agencies

  Account-Specific Spotlight: Buffalo

  Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

• On the Net

  Virtual Wall Street The web’s highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

• Mexico Phone Company To Acquire Telemarketer: Reports

  Telefonos de Mexico SA, Mexico’s largest telephone company, said it paid 375 million pesos ($36.8 million) for telemarketing company Servicios Administrativos

• Ha-Lo Gives Holiday Shopping New Meaning

  Ha-Lo Industries, Inc. stayed in full acquisitions mode over the holidays, purchasing two more companies.The Niles, IL-based agency bought Parsons International

• Agencies

  AirTran, What’s Wrong With You?

  AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s

• Deep Impact

  Impact Communications Group, Chicago, has been restructured by parent Foote, Cone & Belding, with new management appointed by FCB Chicago president Brian