Chief Marketer Staff

• On the Net

  Virtual Wall Street The web’s highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

• Ha-Lo Gives Holiday Shopping New Meaning

  Ha-Lo Industries, Inc. stayed in full acquisitions mode over the holidays, purchasing two more companies.The Niles, IL-based agency bought Parsons International

• Agencies

  Some Thoughts on 1999

  1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management

• Agencies

  AirTran, What’s Wrong With You?

  AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s

• Deep Impact

  Impact Communications Group, Chicago, has been restructured by parent Foote, Cone & Belding, with new management appointed by FCB Chicago president Brian

• Account Watch

  Upshot, Chicago, named by Procter & Gamble as agency of record for marketing innovation for the North American cosmetics category and its three brands

• Agencies

  RAPP COLLINS: LABOR OF LOVE

  Who says you can’t have a hard nose for business and a heart of mush? Ask any of the designers, copywriters, marketers or other Rapp Collins staffers

• Agencies

  LESTER WUNDERMAN: SECOND ACT

  Since leaving Wunderman Cato Johnson a year ago at age 77, Lester Wunderman has-as he has done many times before-reinvented himself.Wunderman no longer

• The Action Man

  While athletic footwear brands like Nike and Reebok are rabid branders, most retailers that sell them are not. Take Footaction USA, for example. The $600

• Agencies

  Pay to Play

  Database Investment has continued unabated from last year, according to DIRECT’s annual reader survey. Once again, just over half of our respondents indicated