Chief Marketer Staff

• Agencies

  PROGRAM & TIMETABLE

  THURSDAY, FEBRUARY 11 7:45 AM – 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM – 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,

• Agencies

  All of a Piece

  We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift

• Agency Moves

  Howard Schacter named senior vp-director of corporate communications at DraftWorldwide, Chicago. Also at the agency, Geoffrey Kehoe named senior vp-integrated

• Mexico Phone Company To Acquire Telemarketer: Reports

  Telefonos de Mexico SA, Mexico’s largest telephone company, said it paid 375 million pesos ($36.8 million) for telemarketing company Servicios Administrativos

• Agricultural E-Commerce Site to Launch In April

  VirtualFund.com, Inc., a Minneapolis-based technology company, has reached an agreement with RAPID, Inc., a nonprofit agriculture-related organization,

• Call Center EIS Cites Slower Demand in 1998 Financials

  Call center operator EIS International, Inc., Herndon, VA, had fourth-quarter 1998 net revenue of $13.1 million, down from $21.3 million in fourth-quarter

• Grassroots Reverb

  Musicland Stores Corp., Minnetonka, MN, signed Pepsi-Cola Co. of Somers. NY to sponsor Bandemonium, the latest rendition of an annual talent search conducted

• Calling All Entrepreneurs

  After spending five years at Nabisco, Cliff Medney felt the tug to be free. “It was time,” he says. “I had learned and experienced a great deal and wanted

• Nostalgia Flakes

  Minneapolis-based General Mills is celebrating the 75th anniversary of Wheaties by asking consumers to vote for their favorites among the numerous athletes

• Agencies

  The Europeans Are Coming!

  The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these