Chief Marketer Staff

• Crowning Achievement, But Details Are a Royal Pain

  An old Gaelic ditty goes something like: “… one ‘l’ or two ‘l’ ending in ‘y’, it all means the same to an Irishman’s eye; but if you knock the ‘l’ out

• Marketing Services

  Erika Woldman named account executive at Tucker-Knapp Integrated Marketing Communications, Schaumburg, IL. Also at the company, Susanne Stull named production

• Agencies

  One-to-One Lite

  The latest word from Don Peppers and Martha Rogers is that you don’t have to overhaul your company from the boardroom to the mailroom to get into one-to-one

• Inmark Beefs Up In-Store

  Inmark Enterprises of Great Neck, NY, wrapped up 1998 by purchasing U.S. Concepts, a New York-based in-store sampling and event marketing company.The

• BRAND Enrollment

  The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team:

• Agencies

  The Net’s Horsepower

  One reason shopping online proved so popular over this past holiday season was that the Web offered truly novel gifts, available nowhere at retail.Here’s

• Mexico Phone Company To Acquire Telemarketer: Reports

  Telefonos de Mexico SA, Mexico’s largest telephone company, said it paid 375 million pesos ($36.8 million) for telemarketing company Servicios Administrativos

• Agencies

  AirTran, What’s Wrong With You?

  AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s

• Sitings

  Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right

• Shop At Home to Broadcast Expansion Plans, Earnings

  Shop At Home, Inc., Nashville, TN, will unveil its Internet expansion plans and partnerships in a live national broadcast scheduled for February 10. The