Chief Marketer Staff

• Eddie Bauer to Debut Golf Wear

  Eddie Bauer, Redmond, WA, said it will debut a line of golf apparel this spring. Eddie Bauer Golf apparel, which include men’s and women’s polo shirts,

• Hanover Catalogs Now Featured on Excite

  Hanover Direct Inc., Weehawken, NJ, has launched a new catalog department on Excite Inc.’s Shopping Channel, featuring eight of Hanover Direct’s specialty

• AmEx Launches Double Points Program

  American Express has launched a promotion to give double points for spending at supermarkets and drug stores, as well as at several online stores such

• DIRECT Listline

  Creditor’s Edge Subscribers A file of 18,593 subscribers/recipients is being managed by Names and Addresses Inc. Creditor’s Edge is a weekly newsletter

• Times Direct Marketing Changes Name to FusionDM

  Direct and online agency Times Direct Marketing Inc., San Francisco, has changed its name to FusionDM. The company said the new name better reflects the

• Banta to Print Home Depot Catalogs

  Banta Corp., a Menosha, WI-based printer, has signed a five-year, multimillion-dollar contract to print and distribute ProBook catalogs for home improvement

• Stark Brothers’ Alexander Promoted to General Manager

  Stark Brothers Nurseries, a Louisiana, MO-based subsidiary of horticulture direct marketer Foster & Gallagher, has promoted Jack Alexander to vice president

• Short Cuts

  OpenOrders Inc., Newton, MA, which makes software for order management and fulfillment, has received its first institutional round of venture capital

• Bill Introduced to Make Internet-Tax Ban Permanent

  Internet transactions would be permanently protected from taxation under a bill Sen. Robert Smith (R-NH) introduced in the Senate last Thursday.Smith’s

• Agencies

  What’s Good for the Goose…

  Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did