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Chief Marketer Staff

  • Times Direct Marketing Changes Name to FusionDM

    Direct and online agency Times Direct Marketing Inc., San Francisco, has changed its name to FusionDM. The company said the new name better reflects the

  • Eddie Bauer to Debut Golf Wear

    Eddie Bauer, Redmond, WA, said it will debut a line of golf apparel this spring. Eddie Bauer Golf apparel, which include men’s and women’s polo shirts,

  • Hanover Catalogs Now Featured on Excite

    Hanover Direct Inc., Weehawken, NJ, has launched a new catalog department on Excite Inc.’s Shopping Channel, featuring eight of Hanover Direct’s specialty

  • DIRECT Listline

    Creditor’s Edge Subscribers A file of 18,593 subscribers/recipients is being managed by Names and Addresses Inc. Creditor’s Edge is a weekly newsletter

  • Bill Introduced to Make Internet-Tax Ban Permanent

    Internet transactions would be permanently protected from taxation under a bill Sen. Robert Smith (R-NH) introduced in the Senate last Thursday.Smith’s

  • Banta to Print Home Depot Catalogs

    Banta Corp., a Menosha, WI-based printer, has signed a five-year, multimillion-dollar contract to print and distribute ProBook catalogs for home improvement

  • Agencies

    What’s Good for the Goose…

    Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did

  • Feds No Longer in the Chips

    A three-year federal investigation into the aggressive promotional practices of Plano, TX-based Frito-Lay has ended with no charges being brought against

  • Room of Their Own

    DraftWorldwide’s New York office became the latest agency to opt for customized surroundings by sending its 400 employees 14 blocks north to an 111,000

  • DEAL MAKERS

    Paramount Pictures, Hollywood, promoted Lisa DiMarzio to senior vp-worldwide marketing partnerships for the Motion Picture Group. She had been vp-promotions.TBS,