Chief Marketer Staff

• AmEx Launches Double Points Program

  American Express has launched a promotion to give double points for spending at supermarkets and drug stores, as well as at several online stores such

• Acxiom Teams With DAMI in Online List Venture

  Acxiom Corp., Conway, AR, has teamed up with Digital Asset Management Inc. (DAMI) to offer a new method for selling and distributing mailing lists online.

• Stark Brothers’ Alexander Promoted to General Manager

  Stark Brothers Nurseries, a Louisiana, MO-based subsidiary of horticulture direct marketer Foster & Gallagher, has promoted Jack Alexander to vice president

• Times Direct Marketing Changes Name to FusionDM

  Direct and online agency Times Direct Marketing Inc., San Francisco, has changed its name to FusionDM. The company said the new name better reflects the

• Eddie Bauer to Debut Golf Wear

  Eddie Bauer, Redmond, WA, said it will debut a line of golf apparel this spring. Eddie Bauer Golf apparel, which include men’s and women’s polo shirts,

• Short Cuts

  OpenOrders Inc., Newton, MA, which makes software for order management and fulfillment, has received its first institutional round of venture capital

• Hanover Catalogs Now Featured on Excite

  Hanover Direct Inc., Weehawken, NJ, has launched a new catalog department on Excite Inc.’s Shopping Channel, featuring eight of Hanover Direct’s specialty

• Shop At Home to Broadcast Expansion Plans, Earnings

  Shop At Home, Inc., Nashville, TN, will unveil its Internet expansion plans and partnerships in a live national broadcast scheduled for February 10. The

• Agencies

  Holiday Hangover

  In the name of science-and because I didn’t want to spend much time in the malls-I did a lot of my holiday shopping by catalog this recent holiday season.During

• Room of Their Own

  DraftWorldwide’s New York office became the latest agency to opt for customized surroundings by sending its 400 employees 14 blocks north to an 111,000