Search

Audio Book Club Signs Advertising Deal With MSNBC

Audio Book Club, Inc., Boca Raton, FL, has signed an advertising agreement with Microsoft Corp. to advertise Audio Book Club on MSNBC on the Internet

Lillian Vernon Expands Relationship With eCommerce Corp.

Cataloger Lillian Vernon Corp., New Rochelle, NY, has expanded its electronic commerce relationship with eCommerce Corp. to transfer of online orders

Genesis Fires 150, Repositions Firm As Web Sports Marketrer

Genesis Direct, Inc., the Secaucus, NJ-based cataloger, has changed its name to Proteam.com and eliminated 150 salaried positions, all in an effort to

International USPS Rates Rise, Trade Dispute Goes To WTO

A 3.3% hike in international postal rates has been authorized by the U.S. Postal Service’s Board of Governors.The new international postage rate schedule,

K-Tel Consolidates Operations, Appoints New VP And CFO

Beleagured entertainment direct marketer K-tel International Inc., will relocate its executive functions to its Minneapolis corporate headquarters. The

USPS Makes Three High-Level Appointments

The U.S. Postal Service has made major appointments in operations, labor relations and consumer affairs.Jack Potter, senior vice president of labor relations

HSN Names Taraschi EVP, General Merchandise Manager

Home Shopping Network, St. Petersburg, FL has appointed Jeffrey Taraschi to be executive VP, general merchandise manager. Taraschi will be responsible

Short Cuts

Michael Evans has been promoted to list manager at Fancy Publications, Mission Viejo, CA. He is responsible for the 2.5-million-name MacFan lists from

Banta Reports Net Earnings Increase

Direct marketing materials printer Banta Corp., Menasha, WI, reported net earnings of $52.9 million for the year 1998, a slight increase over $51.4 million

Keeping Secrets At The USPS

The Postal Rate Commission will decide soon whether the U.S. Postal Service can keep certain information about its international mail operations secret.The