Chief Marketer Staff

• Audio Book Club Signs Advertising Deal With MSNBC

  Audio Book Club, Inc., Boca Raton, FL, has signed an advertising agreement with Microsoft Corp. to advertise Audio Book Club on MSNBC on the Internet

• Lillian Vernon Expands Relationship With eCommerce Corp.

  Cataloger Lillian Vernon Corp., New Rochelle, NY, has expanded its electronic commerce relationship with eCommerce Corp. to transfer of online orders

• DIRECT Listline

  Canadians at Home File The Canadians-at-Home file identifies 10.7 million consumers. This is a proprietary database, updated daily.Cost: $60/MSelections:

• K-Tel Consolidates Operations, Appoints New VP And CFO

  Beleagured entertainment direct marketer K-tel International Inc., will relocate its executive functions to its Minneapolis corporate headquarters. The

• Genesis Fires 150, Repositions Firm As Web Sports Marketrer

  Genesis Direct, Inc., the Secaucus, NJ-based cataloger, has changed its name to Proteam.com and eliminated 150 salaried positions, all in an effort to

• Banta Reports Net Earnings Increase

  Direct marketing materials printer Banta Corp., Menasha, WI, reported net earnings of $52.9 million for the year 1998, a slight increase over $51.4 million

• Signature Color to Offer Learning Company Photo Software

  Signature Color, an Austin, TX-based direct mail photo developer, has signed an agreement to provide consumers with The Learning Company software titles,

• USPS Makes Three High-Level Appointments

  The U.S. Postal Service has made major appointments in operations, labor relations and consumer affairs.Jack Potter, senior vice president of labor relations

• Short Cuts

  Michael Evans has been promoted to list manager at Fancy Publications, Mission Viejo, CA. He is responsible for the 2.5-million-name MacFan lists from

• HSN Names Taraschi EVP, General Merchandise Manager

  Home Shopping Network, St. Petersburg, FL has appointed Jeffrey Taraschi to be executive VP, general merchandise manager. Taraschi will be responsible