Chief Marketer Staff
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Polk Announces Data, Accounts Appointments
Data giant The Polk Co., Detroit, has named Anthony Targan as its director of data acquisition, and Julius Yingling as managing director of account management.Targan
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Foster & Gallagher Plans E-Commerce Division
Foster & Gallagher Inc., Peoria, IL, is forming an e-commerce division to build on the success of the four Web sites it launched last year. The division
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NetCreations to Handle Lists Gathered at Airports
NetCreations Inc., New York, which handles e-mail lists, will build and manage a list for Get2net, which provides public Internet access units for airports.
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Three Computer DMers Report Results
Three direct marketers of personal computers and related products released their financial results yesterday.Creative Computers Inc., Torrance, CA, reported
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CareerTrack’s Closing Has DMers Job Hunting
CareerTrack Inc., Boulder, which provides corporate training seminars, is leaving its Boulder home base and putting about 30 to 40 direct marketing professionals–mostly
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DIRECT Listline
Bedford Package Insert Program A corporate package insert program for the Bedford Fair Apparel Inc. catalogs has been initiated. Inserts can be included
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Providian Expands Space, Workforce
Providian Financial Corp., San Francisco, will open a new 145,000 square-foot center in Oakland, CA, and hire up to 1,400 employees to keep pace with
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Sales Up At Successories
Domestic catalog sales for Successories, Aurora, IL, increased by 11.4% for the twelve-month fiscal year ended Jan. 30, but sales were down 10.6% for
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Battle Likely At USPS Congressional Hearing
The first Congressional hearing of the year on legislation to reform the U.S. Postal Service could turn into possible four-way “us-versus-them” donnybrook.
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Census Bureau to Track Separate Online Sales
In acknowledgement of the growth of Internet marketing, the Commerce Department said Friday that it will start publishing separate figures for online