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Chief Marketer Staff

  • LA Newspaper Group Buys Alt Media Company

    The Los Angeles Times and Garden State Newspapers Inc., have jointly acquired California Independent Postal System (CIPS), a provider of alternative distribution

  • Providian Expands Space, Workforce

    Providian Financial Corp., San Francisco, will open a new 145,000 square-foot center in Oakland, CA, and hire up to 1,400 employees to keep pace with

  • Nu Skin to Acquire Big Planet

    Nu Skin Enterprises, Inc. will acquire Big Planet, a Provo, UT-based Internet-based technology company that offers e-commerce and other technology services

  • Battle Likely At USPS Congressional Hearing

    The first Congressional hearing of the year on legislation to reform the U.S. Postal Service could turn into possible four-way “us-versus-them” donnybrook.

  • Sales Up At Successories

    Domestic catalog sales for Successories, Aurora, IL, increased by 11.4% for the twelve-month fiscal year ended Jan. 30, but sales were down 10.6% for

  • Advo Signs Hawaii Pact, Appoints VP

    Direct mail marketing company, Advo Inc., Windsor, CT, has formed an agreement with RFD Publications, one of Hawaii’s largest printing and publishing

  • *DIRECT Listline

    Official Playstation List The Ziff-Davis Official U.S. Playstation magazine list identifies 35,194 subscribers. The file is updated bi-weekly.Cost: $110/MSelections:

  • Global DirectMail Sales Up 25% in 1998

    Global DirectMail Corp., Port Washington, NY, had fourth-quarter 1998 sales of $387 million, a 10% increase over year-earlier levels, and annual sales

  • J.C. Penney Reports January Sales

    Catalog sales for Plano, Texas-based J. C. Penney Co. Inc., for the four weeks ended Jan. 30, increased 14.3% from the same period last year.Direct Marketing

  • ValueVision Loses Two Founding Shareholders

    Two founding shareholders and former officers of ValueVision International Inc., Minneapolis, have resigned from their board positions to return to private