Author

Chief Marketer Staff

  • Nu Skin to Acquire Big Planet

    Nu Skin Enterprises, Inc. will acquire Big Planet, a Provo, UT-based Internet-based technology company that offers e-commerce and other technology services

  • Short Cuts

    Margaret Iadeluca has been appointed vice president in the compiled list division of ALC of New York. In another staff change in that division, Charlie

  • Two More Sweepstakes Bills Introduced

    Two more bills clamping down on the direct mail sweepstakes industry have been introduced in the Senate.The two bills, which were introduced Wednesday–the

  • Harte-Hanks, Abacus in Alliance; Abacus Shows Record Results

    Harte-Hanks Direct Marketing, New York, and Abacus Direct Corp., Westminster, CO, have entered an alliance to offer shared clients access to one another’s

  • Short Cut

    Lands’ End Inc. has named Lee Eisenberg as executive vice president and creative director. He will assume the post in early March. Since May 1995, Eisenberg

  • *DIRECT Listline

    Official Playstation List The Ziff-Davis Official U.S. Playstation magazine list identifies 35,194 subscribers. The file is updated bi-weekly.Cost: $110/MSelections:

  • Global DirectMail Sales Up 25% in 1998

    Global DirectMail Corp., Port Washington, NY, had fourth-quarter 1998 sales of $387 million, a 10% increase over year-earlier levels, and annual sales

  • J.C. Penney Reports January Sales

    Catalog sales for Plano, Texas-based J. C. Penney Co. Inc., for the four weeks ended Jan. 30, increased 14.3% from the same period last year.Direct Marketing

  • NEBS Launches Online Catalog, Appoints Marketing Exec

    New England Business Service Inc., Groton, MA, a direct provider of checks, forms and personalized products for small businesses, has launched an online

  • ValueVision Loses Two Founding Shareholders

    Two founding shareholders and former officers of ValueVision International Inc., Minneapolis, have resigned from their board positions to return to private