Chief Marketer Staff

• DIRECT Listline

  Santa Claus Online A new list, Santa Claus Online, contains 10,500 Christmas 1998 home addresses. These addresses were collected from a Web site to which

• LA Newspaper Group Buys Alt Media Company

  The Los Angeles Times and Garden State Newspapers Inc., have jointly acquired California Independent Postal System (CIPS), a provider of alternative distribution

• Nu Skin to Acquire Big Planet

  Nu Skin Enterprises, Inc. will acquire Big Planet, a Provo, UT-based Internet-based technology company that offers e-commerce and other technology services

• Harte-Hanks, Abacus in Alliance; Abacus Shows Record Results

  Harte-Hanks Direct Marketing, New York, and Abacus Direct Corp., Westminster, CO, have entered an alliance to offer shared clients access to one another’s

• NEBS Launches Online Catalog, Appoints Marketing Exec

  New England Business Service Inc., Groton, MA, a direct provider of checks, forms and personalized products for small businesses, has launched an online

• Talbots Posts Catalog Sales Increases

  Cataloger/retailer Talbots Inc., based in Hingham, MA, reported catalog sales increased 11% to $51.4 million for the quarter ended Jan. 30, from $46.1

• *DIRECT Listline

  Official Playstation List The Ziff-Davis Official U.S. Playstation magazine list identifies 35,194 subscribers. The file is updated bi-weekly.Cost: $110/MSelections:

• J.C. Penney Reports January Sales

  Catalog sales for Plano, Texas-based J. C. Penney Co. Inc., for the four weeks ended Jan. 30, increased 14.3% from the same period last year.Direct Marketing

• Global DirectMail Sales Up 25% in 1998

  Global DirectMail Corp., Port Washington, NY, had fourth-quarter 1998 sales of $387 million, a 10% increase over year-earlier levels, and annual sales

• Short Cut

  Lands’ End Inc. has named Lee Eisenberg as executive vice president and creative director. He will assume the post in early March. Since May 1995, Eisenberg