Nu Skin to Acquire Big Planet

Posted on by Chief Marketer Staff

Nu Skin Enterprises, Inc. will acquire Big Planet, a Provo, UT-based Internet-based technology company that offers e-commerce and other technology services to consumers in the United States.

Nu Skin will also acquire the assets of Nu Skin USA, Inc. (including approximately 600,000 shares of Nu Skin Enterprises stock) and the company’s remaining affiliates in Canada, Mexico and Guatemala. Nu Skin Enterprises will purchase these affiliates for approximately $40 million in cash, $14 million in a three-year note and the assumption of certain liabilities.

The North American market and Big Planet acquisitions are expected to close in 30 and 90 days, respectively.

Big Planet provides communications and technology products and services for individuals and small businesses. In its first partial year of operations, Big Planet generated approximately $16 million in revenue through the sale of Internet service, e-commerce, telecommunication products and services, unified messaging and education products. Big Planet’s president, Richard King will report directly to Nu Skin Enterprises’ chief executive officer, Steven J. Lund

“We are excited to bring Big Planet into Nu Skin Enterprises because it provides a center for technology development that can be adapted and used across all the company’s divisions,” said Lund in a statement.

Nu Skin Enterprises, Inc. is a direct selling company. Nu Skin products are sold in 27 countries throughout Asia, Europe, North America, South America and the Pacific.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.


CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.