Chief Marketer Staff

• DIRECT Listline

  Bedford Package Insert Program A corporate package insert program for the Bedford Fair Apparel Inc. catalogs has been initiated. Inserts can be included

• Polk Announces Data, Accounts Appointments

  Data giant The Polk Co., Detroit, has named Anthony Targan as its director of data acquisition, and Julius Yingling as managing director of account management.Targan

• Foster & Gallagher Plans E-Commerce Division

  Foster & Gallagher Inc., Peoria, IL, is forming an e-commerce division to build on the success of the four Web sites it launched last year. The division

• NetCreations to Handle Lists Gathered at Airports

  NetCreations Inc., New York, which handles e-mail lists, will build and manage a list for Get2net, which provides public Internet access units for airports.

• DIRECT Listline

  Santa Claus Online A new list, Santa Claus Online, contains 10,500 Christmas 1998 home addresses. These addresses were collected from a Web site to which

• Providian Expands Space, Workforce

  Providian Financial Corp., San Francisco, will open a new 145,000 square-foot center in Oakland, CA, and hire up to 1,400 employees to keep pace with

• Battle Likely At USPS Congressional Hearing

  The first Congressional hearing of the year on legislation to reform the U.S. Postal Service could turn into possible four-way “us-versus-them” donnybrook.

• Census Bureau to Track Separate Online Sales

  In acknowledgement of the growth of Internet marketing, the Commerce Department said Friday that it will start publishing separate figures for online

• Sales Up At Successories

  Domestic catalog sales for Successories, Aurora, IL, increased by 11.4% for the twelve-month fiscal year ended Jan. 30, but sales were down 10.6% for

• LA Newspaper Group Buys Alt Media Company

  The Los Angeles Times and Garden State Newspapers Inc., have jointly acquired California Independent Postal System (CIPS), a provider of alternative distribution