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Chief Marketer Staff

  • ALC Tapped for ClubMac List

    ClubMac has named American List Counsel Inc., Princeton, NJ, as its list manager for its file of 189,721 buyers. ClubMac is a catalog marketer of Apple

  • Three Computer DMers Report Results

    Three direct marketers of personal computers and related products released their financial results yesterday.Creative Computers Inc., Torrance, CA, reported

  • DIRECT Listline

    Bedford Package Insert Program A corporate package insert program for the Bedford Fair Apparel Inc. catalogs has been initiated. Inserts can be included

  • DIRECT Listline

    Santa Claus Online A new list, Santa Claus Online, contains 10,500 Christmas 1998 home addresses. These addresses were collected from a Web site to which

  • Census Bureau to Track Separate Online Sales

    In acknowledgement of the growth of Internet marketing, the Commerce Department said Friday that it will start publishing separate figures for online

  • Providian Expands Space, Workforce

    Providian Financial Corp., San Francisco, will open a new 145,000 square-foot center in Oakland, CA, and hire up to 1,400 employees to keep pace with

  • LA Newspaper Group Buys Alt Media Company

    The Los Angeles Times and Garden State Newspapers Inc., have jointly acquired California Independent Postal System (CIPS), a provider of alternative distribution

  • Battle Likely At USPS Congressional Hearing

    The first Congressional hearing of the year on legislation to reform the U.S. Postal Service could turn into possible four-way “us-versus-them” donnybrook.

  • Nu Skin to Acquire Big Planet

    Nu Skin Enterprises, Inc. will acquire Big Planet, a Provo, UT-based Internet-based technology company that offers e-commerce and other technology services

  • Sales Up At Successories

    Domestic catalog sales for Successories, Aurora, IL, increased by 11.4% for the twelve-month fiscal year ended Jan. 30, but sales were down 10.6% for