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Chief Marketer Staff

  • USPS Tests Thinner Polybag Standard

    The U.S. Postal Service has agreed to test the machinability of a thinner, less expensive polywrap for flat direct mail pieces, catalogs and magazines.The

  • AOL and Columbia House Enter Marketing Pact

    America Online Inc., Dulles, VA, and Columbia House Music Co., New York, have reached an agreement for online and off-line advertising and promotions,

  • Catalog Earnings Down, E-Commerce Up At Playboy

    Playboy Enterprises Inc., Chicago, reported revenue from its Catalog Group declined 4% while revenue from its Web ventures more than doubled for its fourth

  • PCH Will Reimburse An Elderly Consumer

    Publishers Clearing House will reimburse an elderly consumer who unsuccessfully spent $6,000 trying to win a PCH sweepstakes.The Port Washington, NY-based

  • Short Cuts

    GTV Direct selected Soltoff Direct Corp. as its direct agency of record. GTV is a Deerfield, FL-based manufacturer of consumer goods. Soltoff, based in

  • Lower Agent Sales Causes Nashua to Step Up Direct Channel

    Nashua Corporation, Nashua, NH, had fourth-quarter net loss of $0.5 million, which included a charge to discontinued operations of $2.3 million. The net

  • DIRECT Listline

    U.S. Fencing File The 17,590-name list of members of the United States Fencing Association is available.Cost: $90/MSelections: Gender, state/SCF/ZIPContact:

  • Sears Unit Pleads Guilty, Is Socked With Fine

    Sears Bankruptcy Recovery Management Services. Inc. has agreed to plead guilty to one count of bankruptcy fraud and pay a $60 million fine, the largest

  • Nike Tests Nike.com

    Nike Inc., Beaverton, OR, launched nike.com, an e-commerce site offering Nike products direct to consumers only in the United States.The site is a three-month

  • Staples Names New VP Operations For Staples.com

    Staples Inc., Westborough, MA, promoted Jacqueline Shoback to vice president of operations for Staples.com, its e-commerce division. She had been vice