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Chief Marketer Staff

  • J. Peterman Must Sell or Close by Tuesday

    The Titanic-era attire displayed in the window of J. Peterman’s Grand Central Station retail store in New York may foreshadow the fate of the upscale

  • Short Cuts

    R.H. Donnelley Corp. and InfoSpace.com announced an agreement to create and market Internet yellow pages advertising for the Las Vegas market. Under the

  • And the Caples Winners Are . . .

    The big winner at the 21st annual John Caples International Awards, held yesterday, may be The Martin Agency, Richmond, VA. Martin not only picked up

  • Successories Projects Improvement in Profits for 1999

    Successories, Aurora, IL, said it expects to report a significant improvement in profitability for its 1999 fiscal year as compared to the 1998 fiscal

  • Bige.com Links Up With Internet Movie Database

    Later this month, Bige.com, a division of Big Entertainment, will provide co-branded merchandise links on IMDb, the Internet Movie Database, a source

  • DIRECT Listline

    Fly Free America Customers Some 100,000 active customers who responded to a promotional offer for which they receive two free round-trip airline tickets

  • DM Transactions Again Reach Double-Digit Growth In 1998

    The number of direct marketing strategic transactions reached a record level during 1998, totaling 1,846 transactions valued at $29.4 billion, according

  • Short Cuts

    InfoUSA Inc., Omaha, NE, said it will launch a multimedia advertising campaign with former Nebraska head football coach Tom Osborne as the spokesperson

  • Sharper Image Reports Record Earnings

    Cataloger/retailer Sharper Image Corp., based in San Francisco, reported record fourth quarter earnings of $9.4 million, a 62% improvement over last year’s

  • Netbet.com To Merge With Internet Gaming

    NetBet.com, an online gambling service based in Las Vegas, has signed a letter of intent to merge with technology developer Atlanta-based Internet Gaming