Chief Marketer Staff

• Successories Projects Improvement in Profits for 1999

  Successories, Aurora, IL, said it expects to report a significant improvement in profitability for its 1999 fiscal year as compared to the 1998 fiscal

• Metris Completes Acquired Portfolio Conversion

  Metris Cos. Inc., St. Louis Park, MN, announced the conversion of about $725 million in out-of-footprint, non-affinity credit card receivables and nearly

• And the Caples Winners Are . . .

  The big winner at the 21st annual John Caples International Awards, held yesterday, may be The Martin Agency, Richmond, VA. Martin not only picked up

• Ha-Lo Reports 1998 Net Income of $14.9M

  Ha-Lo Industries Inc., Niles, IL, reported net income of $9.8 million on net sales of $176 million for the fourth quarter ended Dec. 31, 1998, compared

• Bige.com Links Up With Internet Movie Database

  Later this month, Bige.com, a division of Big Entertainment, will provide co-branded merchandise links on IMDb, the Internet Movie Database, a source

• DIRECT Listline

  Fly Free America Customers Some 100,000 active customers who responded to a promotional offer for which they receive two free round-trip airline tickets

• DM Transactions Again Reach Double-Digit Growth In 1998

  The number of direct marketing strategic transactions reached a record level during 1998, totaling 1,846 transactions valued at $29.4 billion, according

• Sharper Image Reports Record Earnings

  Cataloger/retailer Sharper Image Corp., based in San Francisco, reported record fourth quarter earnings of $9.4 million, a 62% improvement over last year’s

• Netbet.com To Merge With Internet Gaming

  NetBet.com, an online gambling service based in Las Vegas, has signed a letter of intent to merge with technology developer Atlanta-based Internet Gaming

• NP Interactive Donations Hit $91 Million In 1998: DMA

  The nonprofit sector of the direct marketing industry recorded direct/interactive donations and sales of $91 billion last year, accounting for 7% of the