Chief Marketer Staff
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Bige.com Links Up With Internet Movie Database
Later this month, Bige.com, a division of Big Entertainment, will provide co-branded merchandise links on IMDb, the Internet Movie Database, a source
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DIRECT Listline
Fly Free America Customers Some 100,000 active customers who responded to a promotional offer for which they receive two free round-trip airline tickets
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DM Transactions Again Reach Double-Digit Growth In 1998
The number of direct marketing strategic transactions reached a record level during 1998, totaling 1,846 transactions valued at $29.4 billion, according
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National Media Quarterly Losses Nearly Triple
National Media Corp., the infomercial producer and electronic marketer based in Los Angeles, reported a net loss of $21.9 million for the quarter ended
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Short Cuts
InfoUSA Inc., Omaha, NE, said it will launch a multimedia advertising campaign with former Nebraska head football coach Tom Osborne as the spokesperson
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Golden Books Revamps Web Site
Golden Books Family Entertainment has launched its newly re-designed Web site, http://www.goldenbooks.com, which it said targets the needs of parents,
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GeoCities to Clarify Privacy Policy After FTC Proceeding
Last week the Federal Trade Commission unanimously approved the tentative accord it reached last summer with GeoCities. The approval settles the first
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Catalog Sale Increases Outstrip Store Revenue for Sharper Image
Sharper Image Corp., San Francisco, CA, had total 1998 revenue of $243.1 million, up 12% from 1997’s $216.8 million. Total store sales rose 7% to $162.4
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Corfacts to Purchase Outbound Telemarketer Advanced Marketing
Corfacts, Inc., Freehold, NJ, will purchase the assets of Advanced Marketing, an outbound telemarketing company based in Sea Bright, New Jersey. The company
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Wine DMer to Sell in Three New States
Wine direct mail merchant Geerlings & Wade, Inc., Canton, MA, is expanding its business into new regions of the U.S., today announced it will begin selling