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Online Banner Ads Have Same Impact As TV Spots: Study

Online banner advertisements are as effective as television commercials in their ability to significantly increase consumer awareness of brands, said

Micro Warehouse Reports 85% Net Income Gain

Computer cataloger Micro Warehouse Inc. reported net income of $13.6 million in the 1998 fourth quarter an 85.4% increase over $7.3 million for the fourth

Bige.com Links Up With Internet Movie Database

Later this month, Bige.com, a division of Big Entertainment, will provide co-branded merchandise links on IMDb, the Internet Movie Database, a source

DM Transactions Again Reach Double-Digit Growth In 1998

The number of direct marketing strategic transactions reached a record level during 1998, totaling 1,846 transactions valued at $29.4 billion, according

DIRECT Listline

Fly Free America Customers Some 100,000 active customers who responded to a promotional offer for which they receive two free round-trip airline tickets

Spiegel Profitable in Fiscal 1998

Spiegel, Inc., Downers Grove, IL, had 1998 net revenue of $2.935 billion, a 4% drop from $3.056 billion in 1997. The company had net earnings of $3.3

Jordan Industries Acquires Direct Results Group

Direct Results Group, a Boston-based direct marketing agency, has been acquired by Jordan Industries, Inc., parent company of SourceLink Business Services,

DM Management Boosts 1998 Sales and Income

DM Management Company, Hingham, MA had fourth-quarter net income of $2.8 million, up from $1.5 million in fourth-quarter 1997. Sales for the quarter were

Corfacts to Purchase Outbound Telemarketer Advanced Marketing

Corfacts, Inc., Freehold, NJ, will purchase the assets of Advanced Marketing, an outbound telemarketing company based in Sea Bright, New Jersey. The company

Wine DMer to Sell in Three New States

Wine direct mail merchant Geerlings & Wade, Inc., Canton, MA, is expanding its business into new regions of the U.S., today announced it will begin selling