Chief Marketer Staff

• Backend Integration Eating 25% of E-Catalog Budgets: Survey

  U.S. companies are currently spending 25% of their budgets for electronic catalog projects on integration with backend systems, according to a recent

• Short Cuts

  Online trading community eBay, based in San Francisco, said it is ending user listings of all firearms and ammunition on its site (http://www.ebay.com).

• Spiegel Sued Over ‘Elements’ Trade Name

  Spiegel Inc., Downers Grove, IL, is embroiled in a legal battle over use of the term “Elements Exclusively Spiegel” in its catalogs.Elements Inc., which

• Acer America Said to Go Direct With Personal Computers

  Computer manufacturer Acer America Corp., San Jose, CA, will stop selling its Aspire line of home personal computers through resellers to focus on direct

• J. Peterman Must Sell or Close by Tuesday

  The Titanic-era attire displayed in the window of J. Peterman’s Grand Central Station retail store in New York may foreshadow the fate of the upscale

• Short Cuts

  R.H. Donnelley Corp. and InfoSpace.com announced an agreement to create and market Internet yellow pages advertising for the Las Vegas market. Under the

• PRC Demands Data From USPS on Document-Delivery Service

  The Postal Rate Commission, considering a challenge to the legality of an Internet-based document delivery service for direct marketers and others, Tuesday

• Successories Projects Improvement in Profits for 1999

  Successories, Aurora, IL, said it expects to report a significant improvement in profitability for its 1999 fiscal year as compared to the 1998 fiscal

• Metris Completes Acquired Portfolio Conversion

  Metris Cos. Inc., St. Louis Park, MN, announced the conversion of about $725 million in out-of-footprint, non-affinity credit card receivables and nearly

• DIRECT Listline

  Flowers USA Buyers The Flowers USA file names 133,045 12-month buyers who have purchased floral arrangements and plants from a variety of sources, including