Chief Marketer Staff

• Lifestyles of the Rich and Infamous

  Connecticut and Illinois have joined five other states in a lawsuit against TV personality Robin Leach and two promotion companies, claiming that they

• Agencies

  New Site for Schoolroom Stuff

  SCHOOL SPECIALTY INC., a direct marketer of school supplies, has launched a Web site through which it hopes to eventually conduct a third of its business.Classroom

• Directo Names Oscar de la Hoya Hispanic of the Year

  Oscar de la Hoya, current WBC Welterweight Champion and 1992 Olympic Gold Medallist, has been named “Hispanic of the Year” by Directo, the Direct Marketing

• Agencies

  So-So Quarter for Mailers: Survey

  OLD-FASHIONED PAPER mailers reported mediocre results for 1998’s third quarter, according to a survey by Edith Roman Associates.A third said mailing results

• Agencies

  Court Them Early and Well

  IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious

• Agencies

  Peapod Names Times Direct

  Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner

• Don’t Sing with Your Mouth Full

  BETHLEHEM, PA Candy maker Just Born Inc. is looking to serenade its 12- to-24-year-old core market with Music Madness, a nine-month promo starting April

• The Food Bank

  Summit Bank, Princeton, NJ, likes to have employees at its 60 in-supermarket branches roam the aisles offering bank services to shoppers. Problem is the

• Agencies

  Data-Free Zones

  YOU’VE HEARD THIS before. The promise of the Internet for marketers is that eventually they will be able to target customers individually. One-to-one.

• Agencies

  HELP WANTED: THE NET PROWLER

  Psst.Don’t let your boss see you reading this.Are you finding your fulfillment-company job unfulfilling? Is that list broker position leaving you listless?