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Chief Marketer Staff

  • Agencies

    Wireless Phones Reach Their Party

    WIRELESS TELEPHONES are no longer merely for intense urbanites who can’t run out for a cup of coffee without staying in touch. Heaven forbid they could

  • Agencies

    Going Bananas over Cable

    Dole Food Co. has traded in the pig for a pack of wild animals that will keep the brand running all year. The company this month kicks off a one-year

  • In the Soup

    If trade dollars really can be converted to consumer promotion, Campbell Soup Co. may be the first packaged goods marketer to prove it.Camden, NJ-based

  • Short Cut

    eNutrition, Woodland Hills, CA, has launched a Web site devoted to selling vitamins and nutritional supplements (http://www.enutrition.com). President

  • Agencies

    Get Out of My Face!

    I DON’T LIKE SMUGNESS. I don’t like smug advertising messages. I don’t like smug people who smugly deliver smug advertising messages.So I admit, with

  • Agencies

    So-So Quarter for Mailers: Survey

    OLD-FASHIONED PAPER mailers reported mediocre results for 1998’s third quarter, according to a survey by Edith Roman Associates.A third said mailing results

  • K-tel Launches E-Commerce Site for Central Europe

    K-tel International Inc., Minneapolis, has launched an e-commerce Web site in Germany that will cater to the Central European market of Germany, Austria,

  • IntelliQuest Searching for a Buyer

    IntelliQuest Information Group Inc., Austin, TX, said Friday it is in talks to sell all or part of its operations. It has retained Piper Jaffray Inc.

  • Agencies

    Court Them Early and Well

    IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious

  • The Display Police

    What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising