Chief Marketer Staff

• On the Net

  Mr. Wunderman Goes to the Web If any doubts lingered about the legitimacy of the Internet as a direct marketing vehicle, they now have been washed away

• Agencies

  For Your Consideration: The Service Merchandise Case

  A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney

• Transition

  Things were slightly different last month when the NBA New York Knicks played their first home game of the lockout-shortened 1999 season. For one, long-time

• There’s Real Tinsel Under That Tinsel

  Perhaps I’ve lived in Los Angeles so long that the Hollywood mindset has rubbed off on me. Maybe I’ve been too influenced by the creative process revitalization

• Sponsors: Oust Samaranch

  He demands a limousine to ferry him wherever he goes, and the presidential suite at the poshest hotel in town had better be that limo’s destination. Far

• Directo Names Oscar de la Hoya Hispanic of the Year

  Oscar de la Hoya, current WBC Welterweight Champion and 1992 Olympic Gold Medallist, has been named “Hispanic of the Year” by Directo, the Direct Marketing

• Caped Crusade

  NEW YORK CITY The newest property in Warner Bros.’ Batman franchise barely made it onto the small screen before it made deals to hit the supermarket thanks

• On Track

  Darien, CT-based ASC Games has joined with 7-Eleven, Pepsi-Cola, Frito-Lay, and Toys R Us for some innovative promotions to launch the Jeff Gordon XS

• Two Heads, One Lawsuit

  Campbell Soup Co.’s Pepperidge Farm division threw a wrench into the tie-in plans of rival RJR Nabisco last month when a federal judge ordered the latter

• Agencies

  Texas Gets Tough on Telemarketing

  TWO IDENTICAL telemarketing bills have been proposed in the Texas House and Senate, addressing several aspects of telephone soliciting. Most importantly,