Chief Marketer Staff

• Agencies

  The Upper Fringe

  SPENCER Brown thinks he might be the third president of The Tyee Group, the Portland, OR DRTV agency. But then again, he might be the fifth.”The company

• The Prize Paddy Wagon?

  Port Washington, NY-based sweepstakes promoter Publishers Clearing House has been sued by the state of Wisconsin for allegedly targeting the elderly and

• Agencies

  Compaq Casts a Wide Net

  TO SAY Compaq Computer Corp. is stepping up efforts to snare sales through the Web might be a bit of an understatement.Within several weeks of each other,

• Coming in next month’s PROMO

  Coupon Trends An ageless marketing strategy gets a youthful new look as marketers and retailers use electronic delivery systems to customize programs.

• Agencies

  New Site for Schoolroom Stuff

  SCHOOL SPECIALTY INC., a direct marketer of school supplies, has launched a Web site through which it hopes to eventually conduct a third of its business.Classroom

• Agencies: Who’s News

  Cyrk’s New Chapter Cyrk-Simon Worldwide in a sense closed the book on the first volume of what it hopes will be a long-running business saga with the

• Ten Trends for 1999

  Last month we highlighted the first five of 10 trends that will have an impact on your business and your career in 1999 and into the future. This month

• Agencies

  Personal Trainers

  PERSONAL TRAINERS are developing new market niches for physical exercise instruction. And a mass market is emerging too, as trainers no longer serve only

• Agencies

  Reel Deals

  DINOSAUR (Buena Vista Pictures) Tentative Release Date: Second Quarter 2000Starring: Voices of D.B. Sweeney, Kiefer Sutherland, Julianna Margulies, Alfre

• IntelliQuest Searching for a Buyer

  IntelliQuest Information Group Inc., Austin, TX, said Friday it is in talks to sell all or part of its operations. It has retained Piper Jaffray Inc.