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Chief Marketer Staff

  • New Products

    Chatter Box Gold Media Group introduces a new topic of conversation for instant-win promos with the Combo Talker. The 10.5-inch-by-9-inch-by-1.5-inch

  • Beating the Bushes

    Inspired marketing isn’t necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It’s easy to put fannies in the

  • Agencies

    Listline

    Kaplan Named Time-Life Alt Media List Manager The Kaplan Agency, Stamford, CT, has been chosen as exclusive list manager of Time-Life and Heartland Music’s

  • Acquisition or IPO: Taking Stock Of Growth Options

    Although we still tend to think of promotion as a quaint, little industry, the fact is many of the bigger promotion agencies are now publicly traded companies.

  • Agencies

    Going Bananas over Cable

    Dole Food Co. has traded in the pig for a pack of wild animals that will keep the brand running all year. The company this month kicks off a one-year

  • Loyalty Begins in the Computer-Savvy Home

    Supermarkets’ loyalty card programs take on different guises depending on how actively grocers want to manipulate the data they’ve collected on shoppers

  • Tequiza Sunrise

    Tequila drinkers lick salt and bite lemons to quell the Mexican spirit’s unpleasant aftertaste, but that’s not stoppping Anheuser-Busch from going national

  • Pinots and Pigskins

    Kendall-Jackson wines are known to consumers as approachable, consistent, and fashionable. But the company wanted to extend top-of-mind awareness beyond

  • The Display Police

    What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising

  • IntelliQuest Searching for a Buyer

    IntelliQuest Information Group Inc., Austin, TX, said Friday it is in talks to sell all or part of its operations. It has retained Piper Jaffray Inc.