Chief Marketer Staff

• Agencies

  So-So Quarter for Mailers: Survey

  OLD-FASHIONED PAPER mailers reported mediocre results for 1998’s third quarter, according to a survey by Edith Roman Associates.A third said mailing results

• K-tel Launches E-Commerce Site for Central Europe

  K-tel International Inc., Minneapolis, has launched an e-commerce Web site in Germany that will cater to the Central European market of Germany, Austria,

• Agencies

  Court Them Early and Well

  IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious

• Torched Values?

  Lisa Delpy began hearing from former students of her sports management class at George Washington University soon after reports on the Olympic scandal

• Agencies

  List Source

  Jeb Bush for Governor Donors This list identifies 13.6 million donors to Jeb Bush’s 1998 campaign for governor of Florida. These Republicans-frequent

• Tequiza Sunrise

  Tequila drinkers lick salt and bite lemons to quell the Mexican spirit’s unpleasant aftertaste, but that’s not stoppping Anheuser-Busch from going national

• Pinots and Pigskins

  Kendall-Jackson wines are known to consumers as approachable, consistent, and fashionable. But the company wanted to extend top-of-mind awareness beyond

• Online Computer Marketer to Create Infomercials

  A Minneapolis-based online computer reseller said yesterday that it plans to produce direct response infomercials for television using its e-commerce

• Intellipost Changes Name to MyPoints.com

  Intellipost Corp., San Francisco, which does loyalty rewards programs on the Internet, has changed its name to MyPoints.com Inc. (http://www.mypoints.com/info).

• Agencies

  At Retail

  Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing