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Chief Marketer Staff

  • Bingo Web Site To Launch Next Week

    Network Gaming, an online gambling software developer based in Vancouver, plans to launch of its Internet Bingo Games on April 12 at www.Network-Bingo.com.

  • DIRECT Listline

    Collegiate What’s Hip Bag The collegiate “What’s Hip” bag sampling program delivers 2 million giveaway packages to college students when they return to

  • Virtual Relocation Taps Freed & Associates

    Virtual Relocation.com Inc. (http://www.virtualrelocation.com), an Internet-based moving and relocation information service, has tapped Freed & Associates,

  • Live From L.A.: For Web Success, Affiliate

    One of the most effective ways to market on the Web is through so-called affiliations, and one of the most effective “affiliators” has been Bill Lederer.

  • Cendant Board Okays $200 Million Stock Repurchase Increase

    The board of directors of Cendant Corp., New York, has authorized a $200 million increase in the company’s share repurchase program to $1.4 billion. Under

  • Live From L.A.: IBM Uses Web To Cut Customer Service, Procurement Costs

    For IBM, prioritizing which areas to focus on was key to its success online.In a keynote address at the net.marketing conference here yesterday, IBM Corp.’s

  • Agencies

    Listline

    Kaplan Named Time-Life Alt Media List Manager The Kaplan Agency, Stamford, CT, has been chosen as exclusive list manager of Time-Life and Heartland Music’s

  • Fish That Didn’t Get Away

    Gorton Seafood Co. of Gloucester, MA, is attempting a fish-out-of-water approach in its latest efforts. The frozen fish purveyor joins Best Buy, Barnes

  • Membership Has More Privileges

    American Express, New York, adds 13 retail and travel partners to its Membership Rewards loyalty program this year. AmEx cardholders now can earn points

  • Deal Makers

    Universal Studios senior vp Hellene Runtagh was promoted to executive vp and given additional responsibility for parent Seagram’s global sourcing and