Chief Marketer Staff
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Live From L.A.: IBM Uses Web To Cut Customer Service, Procurement Costs
For IBM, prioritizing which areas to focus on was key to its success online.In a keynote address at the net.marketing conference here yesterday, IBM Corp.’s
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Cendant Board Okays $200 Million Stock Repurchase Increase
The board of directors of Cendant Corp., New York, has authorized a $200 million increase in the company’s share repurchase program to $1.4 billion. Under
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Rates Up For Canada Admail
Rates for the U.S. Postal Service’s Canada Admail service went up between 1.5 cents and 7.4 cents, according to yesterday’s Federal Register.The USPS
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Live from L.A.: FreeShop Tests Merchandise Sales, Sets Order Record
As part of its efforts to “enhance the consumer experience,” FreeShop.com began testing a limited number of merchandise offers earlier this winter.Tim
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Live From L.A.: Experts Advise On Best E-mail Methods
A packed session at the Direct Marketing Association’s net.marketing conference in Los Angeles Monday heard several e-mail-marketing experts rattle off
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Live from L.A.: DMA Names Copywriter’s Challenge Winners
Copywriters from Business Week and Draft Worldwide were named the winners of H. Robert Wientzen’s “copywriter’s challenge” to come up with innovative
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Redemption for All
The decline in consumer coupon use that has plagued packaged goods marketers for several years may finally be leveling off, according to a new survey
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Web Leaders Speak
What do marketers want from the Web and how do they get it, if at all? Framingham, MA-based International Data Corp. (IDC) has just completed a survey
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Agencies
Compaq Casts a Wide Net
TO SAY Compaq Computer Corp. is stepping up efforts to snare sales through the Web might be a bit of an understatement.Within several weeks of each other,
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Agencies
For Your Consideration: The Service Merchandise Case
A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney