Chief Marketer Staff

• Live From L.A.: IBM Uses Web To Cut Customer Service, Procurement Costs

  For IBM, prioritizing which areas to focus on was key to its success online.In a keynote address at the net.marketing conference here yesterday, IBM Corp.’s

• DIRECT Listline

  Collegiate What’s Hip Bag The collegiate “What’s Hip” bag sampling program delivers 2 million giveaway packages to college students when they return to

• Live from L.A.: DMA Names Copywriter’s Challenge Winners

  Copywriters from Business Week and Draft Worldwide were named the winners of H. Robert Wientzen’s “copywriter’s challenge” to come up with innovative

• Cendant Board Okays $200 Million Stock Repurchase Increase

  The board of directors of Cendant Corp., New York, has authorized a $200 million increase in the company’s share repurchase program to $1.4 billion. Under

• Rates Up For Canada Admail

  Rates for the U.S. Postal Service’s Canada Admail service went up between 1.5 cents and 7.4 cents, according to yesterday’s Federal Register.The USPS

• Live from L.A.: FreeShop Tests Merchandise Sales, Sets Order Record

  As part of its efforts to “enhance the consumer experience,” FreeShop.com began testing a limited number of merchandise offers earlier this winter.Tim

• Live From L.A.: Experts Advise On Best E-mail Methods

  A packed session at the Direct Marketing Association’s net.marketing conference in Los Angeles Monday heard several e-mail-marketing experts rattle off

• Bingo Web Site To Launch Next Week

  Network Gaming, an online gambling software developer based in Vancouver, plans to launch of its Internet Bingo Games on April 12 at www.Network-Bingo.com.

• Agencies

  Compaq Casts a Wide Net

  TO SAY Compaq Computer Corp. is stepping up efforts to snare sales through the Web might be a bit of an understatement.Within several weeks of each other,

• In the Soup

  If trade dollars really can be converted to consumer promotion, Campbell Soup Co. may be the first packaged goods marketer to prove it.Camden, NJ-based