Chief Marketer Staff
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Rates Up For Canada Admail
Rates for the U.S. Postal Service’s Canada Admail service went up between 1.5 cents and 7.4 cents, according to yesterday’s Federal Register.The USPS
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Live from L.A.: FreeShop Tests Merchandise Sales, Sets Order Record
As part of its efforts to “enhance the consumer experience,” FreeShop.com began testing a limited number of merchandise offers earlier this winter.Tim
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Virtual Relocation Taps Freed & Associates
Virtual Relocation.com Inc. (http://www.virtualrelocation.com), an Internet-based moving and relocation information service, has tapped Freed & Associates,
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Live From L.A.: Experts Advise On Best E-mail Methods
A packed session at the Direct Marketing Association’s net.marketing conference in Los Angeles Monday heard several e-mail-marketing experts rattle off
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DIRECT Listline
Collegiate What’s Hip Bag The collegiate “What’s Hip” bag sampling program delivers 2 million giveaway packages to college students when they return to
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Live from L.A.: DMA Names Copywriter’s Challenge Winners
Copywriters from Business Week and Draft Worldwide were named the winners of H. Robert Wientzen’s “copywriter’s challenge” to come up with innovative
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Live From L.A.: For Web Success, Affiliate
One of the most effective ways to market on the Web is through so-called affiliations, and one of the most effective “affiliators” has been Bill Lederer.
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Live From L.A.: IBM Uses Web To Cut Customer Service, Procurement Costs
For IBM, prioritizing which areas to focus on was key to its success online.In a keynote address at the net.marketing conference here yesterday, IBM Corp.’s
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Beating the Bushes
Inspired marketing isn’t necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It’s easy to put fannies in the