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  • DIRECT Listline

    Collin Street Bakery This Texas bakery’s 1998 file identifies 346,361 mail order buyers.Cost: $90/MSelections: Monthly hotline, last-three- and six-month

  • Agencies

    Timing Matters

    THE POSTAL RATE COMMISSION recently dismissed a mailer’s attempt to recover postage costs for a time-sensitive mailing that was delivered late-but not

  • Agencies

    Bible Has New Author

    A DM father is bequeathing the direct marketing bible to a DM son.The seventh edition of “Successful Direct Marketing Methods” will be co-edited by DM

  • Agencies

    Retail Review

    FINANCIAL TIMES Retail and Consumer Publishing, London, has released “Market Research Strategies-Challenges and Opportunities for the Information Age,”

  • Agencies

    Best Medicine

    CONSUMERS increasingly view doctors as less-than-trustworthy technicians, chosen more for their location or managed care affiliation than their bedside

  • Agencies

    List Source

    Official U.S. PlayStation Identifies 35,194 subscribers to this magazine for enthusiasts of the Sony PlayStation video game system. The file is updated

  • Agencies

    Great Expectations

    I LIKE TO BE proven wrong.I enjoy nothing more than expecting the worst and being pleasantly surprised. Several customer service representatives have

  • Agencies

    Fashion-Turn to the Web

    LIZ CLAIRBORNE INC. (www.lizclaiborne. com) isn’t a direct marketer, of course, but the company is doing something so interesting on the Web that we wanted

  • Epsilon Acquires Cohn Godley Norwood

    Epsilon Data Management Inc., Burlington, MA, has bought marketing and creative services company Cohn Godley Norwood, Boston, in a stock and cash transaction.

  • Agencies

    Playboy’s Online Libido

    PLAYBOY’S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the