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Chief Marketer Staff

  • Short Cuts

    Teleservices provider Convergys Corp., Cincinnati, is readying a new call center in Killeen, TX. The company will create nearly 600 new jobs and build

  • Agencies

    Timing Matters

    THE POSTAL RATE COMMISSION recently dismissed a mailer’s attempt to recover postage costs for a time-sensitive mailing that was delivered late-but not

  • Agencies

    Stocking the Mailbox

    TWO RECENT creative packages used foodstuffs to try and cut through the mailbox clutter.Boston’s Direct Response Group developed a campaign to generate

  • Agencies

    Playboy’s Online Libido

    PLAYBOY’S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the

  • Agencies

    She Believes in DM

    SINGER/ACTRESS/POP icon Cher has gone online with a Web site that features a virtual version of her catalog Sanctuary.The site (www. cher.com) is designed

  • Agencies

    PCH Blind-sided by Latest Lawsuits

    PUBLISHERS Clearing House has been slapped with two new lawsuits over the wording of its sweepstakes offers. Both came as a shock.In February, Indiana

  • Agencies

    Nike Has Michael Jordan, the Pope Has the Frito Bandito

    NIKE IS THE archetype of the fin-de-sihcle marketer: Big, gutsy, proud, fearless and moderately unscrupulous.Some degree of mourning has to drop Nike’s

  • Agencies

    Bull Direct Marketer

    SINCE THAT sports thing didn’t work out for local hoopster Michael Jordan, it’s good he has something else to fall back on: direct marketing.In addition

  • Agencies

    Funny Business

    TOP US IF you’ve heard this one. What do Basil Fawlty and a young Obi Wan Kenobi have in common? Not much-unless you count an authoritative manner and

  • Agencies

    DOOR TO DOOR

    BOB FIORI is riding high on other people’s moving vans. Actually, his clients benefit just after a household move occurs, when their advertisements appear