Chief Marketer Staff, Author at Chief Marketer

She Believes in DM

SINGER/ACTRESS/POP icon Cher has gone online with a Web site that features a virtual version of her catalog Sanctuary.The site (www. cher.com) is designed

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SMARTEN UP!

AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart

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Nike Has Michael Jordan, the Pope Has the Frito Bandito

NIKE IS THE archetype of the fin-de-sihcle marketer: Big, gutsy, proud, fearless and moderately unscrupulous.Some degree of mourning has to drop Nike’s

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Hockey Fans

HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone

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Celluloid Heroes

AUTHOR Arnie Bernstein managed to tie together Chicago, the movie industry and direct marketing in his recently published “Hollywood on Lake Michigan.”Bernstein

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He Shot New York

DM VETERAN RALPH Ginzburg was never one to shoot blanks. He took on the U.S. government in the Supreme Court case Ginzburg vs. United States after his

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Fashion-Turn to the Web

LIZ CLAIRBORNE INC. (www.lizclaiborne. com) isn’t a direct marketer, of course, but the company is doing something so interesting on the Web that we wanted

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British Tourist Authority Comes Out in the U.S.

THE BRITISH TOURIST Authority has begun a campaign in the United States-to a very targeted audience.It mailed 75,000 brochures to gay and lesbian households

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Bill Would Cut Virginia Spam

VIRGINIA BECAME THE first state to pass legislation controlling unsolicited commercial e-mail (“spam”) late last month, when its House of Delegates unanimously

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Another Big Year of DM Deals

THOUGH IT MAY surprise no one, 1998 was a boom year for direct marketing strategic deals. There were 1,846 transactions valued at $29.4 billion, according