Chief Marketer Staff

• Agencies

  He Shot New York

  DM VETERAN RALPH Ginzburg was never one to shoot blanks. He took on the U.S. government in the Supreme Court case Ginzburg vs. United States after his

• Bookscan, Ingram Team to Collect Industry Data

  BookScan, a New York publishing information services provider, has joined with book wholesaler Ingram Book Co. to offer exclusive online point-of-sale

• Agencies

  British Tourist Authority Comes Out in the U.S.

  THE BRITISH TOURIST Authority has begun a campaign in the United States-to a very targeted audience.It mailed 75,000 brochures to gay and lesbian households

• Agencies

  Bill Would Cut Virginia Spam

  VIRGINIA BECAME THE first state to pass legislation controlling unsolicited commercial e-mail (“spam”) late last month, when its House of Delegates unanimously

• DIRECT Listline

  Collin Street Bakery This Texas bakery’s 1998 file identifies 346,361 mail order buyers.Cost: $90/MSelections: Monthly hotline, last-three- and six-month

• Agencies

  Timing Matters

  THE POSTAL RATE COMMISSION recently dismissed a mailer’s attempt to recover postage costs for a time-sensitive mailing that was delivered late-but not

• Agencies

  IRS Overruled

  A FEDERAL APPEALS COURT has reversed the Internal Revenue Service’s revocation of a charity’s tax-exempt status because of the arrangement it had with

• Agencies

  A Simple Goal: Please the Customer

  SEARS CANADA INC. has managed to solve a database problem that’s confounded many marketers: channel conflict. It accomplished this by putting retail and

• Agencies

  Retail Review

  FINANCIAL TIMES Retail and Consumer Publishing, London, has released “Market Research Strategies-Challenges and Opportunities for the Information Age,”

• Agencies

  B-to-B Computer Products Lead Gain

  SHOWING impressive fourth quarter earnings that exceeded many analysts’ predictions, business-to-business computer products catalogers and marketers provided