Chief Marketer Staff

• Diplomat Joins Forces With the Fashion Mall

  Cataloger Diplomat Direct Marketing Corp., based in Stony Point, NY, has signed a letter of intent with Internet shopping firm The Fashion Mall, LLC,

• DIRECT Listline

  AMN Television-Sourced Product Buyers Media Management Group has been named list manager for the AMN Television Sourced Product Buyers 294,626 last-12-month

• Web Street Securities Files Trademark Suit

  The growing list of online trademark lawsuits got a new entry this month–one with a couple of new wrinkles.Web Street Securities, an online securities

• GMHC Mailing Draws Fire

  A test mailing of a Gay Men’s Health Crises fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the GMHC has angered

• Short Cuts

  Handicrafts direct marketer Tandy Leather, a division of Tandycrafts Inc., Fort Worth, TX, has launched a commercial Web site (http://www.tandyleather.com).Saturation

• Esprit Holdings Said to be Close to Japan Deal

  Clothing cataloger Esprit Holdings Ltd., based in Hong Kong, is close to signing an agreement to bring the company back to Japan, according wire service

• Equifax and Claritas To Build DB for Marks & Spencer

  Database marketing services company Equifax, based in Atlanta, and consumer information firm Claritas have won a contract from U.K.-based Marks & Spencer

• PRC to Rule on Postal Electronic Service by Month’s End

  The Postal Rate Commission will decide by month’s end if the U.S. Postal Service has been improperly offering an experimental Internet-based document

• Agent-Sold Insurance Channel Continues to Shrink: Survey

  Agent-sold insurance, which has dropped from virtual monopoly 20 years ago to 82% currently, is expected to continue to diminish to 68% in five years,

• Brylane Quarterly Income Drops $6M Over Last Year

  Apparel cataloger Brylane Inc., based in New York, reported a net loss of $8.1 million, for the quarter ending Jan. 30, a plummet from $14 million net