Chief Marketer Staff

• Brylane Quarterly Income Drops $6M Over Last Year

  Apparel cataloger Brylane Inc., based in New York, reported a net loss of $8.1 million, for the quarter ending Jan. 30, a plummet from $14 million net

• Agent-Sold Insurance Channel Continues to Shrink: Survey

  Agent-sold insurance, which has dropped from virtual monopoly 20 years ago to 82% currently, is expected to continue to diminish to 68% in five years,

• AAF Launches Privacy Program for Small Business

  The American Advertising Federation has launched a sweeping consumer protection initiative designed to increase the number of small marketing and advertising

• Esprit Holdings Said to be Close to Japan Deal

  Clothing cataloger Esprit Holdings Ltd., based in Hong Kong, is close to signing an agreement to bring the company back to Japan, according wire service

• DIRECT Listline

  Martha by Mail Catalog The last-12-month buyers file identifies 165,000 individuals. They purchased from Martha Stewart’s catalog, which features hands-on

• Right Start Cuts Some Losses

  Children’s clothing cataloger the Right Start Inc., based in Westlake Village, CA, reported earnings of $667,000 for the quarter ended Jan. 30, up from

• Short Cuts

  Handicrafts direct marketer Tandy Leather, a division of Tandycrafts Inc., Fort Worth, TX, has launched a commercial Web site (http://www.tandyleather.com).Saturation

• Equifax and Claritas To Build DB for Marks & Spencer

  Database marketing services company Equifax, based in Atlanta, and consumer information firm Claritas have won a contract from U.K.-based Marks & Spencer

• E4l Launches Nationwide Cable TV Campaign

  E4L Inc., an infomercial and online marketer formerly known as National Media Corp., has begun to roll out a new nationwide television advertising campaign

• PRC to Rule on Postal Electronic Service by Month’s End

  The Postal Rate Commission will decide by month’s end if the U.S. Postal Service has been improperly offering an experimental Internet-based document