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Equifax and Claritas To Build DB for Marks & Spencer

Equifax and Claritas To Build DB for Marks & Spencer

Posted on March 16, 1999 by Chief Marketer Staff

Database marketing services company Equifax, based in Atlanta, and consumer information firm Claritas have won a contract from U.K.-based Marks & Spencer Financial Services to build a marketing database.

Terms were not disclosed.

The database reportedly will bring together data never previously available in one place to create a dialogue with Marks & Spencer’s more than 5 million customers and prospects.

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