Chief Marketer Staff

• Supermarkets Online Lands Millionth Subscriber

  SuperMarkets Online Inc., St. Petersburg, FL, the online subsidiary of Catalina Marketing Corp, has now signed up more than 1 million subscribers to its

• Nebs Expects Revenue Shortfall

  Business-to-business cataloger New England Business Service Inc., Groton, CT, said it expects revenue and earnings for the third fiscal quarter ending

• Sroge Sets Up Catalog Jobs Web Site

  Catalog consultancy Maxwell Sroge Co., Evanston, IL, has set up a new Web site (http://www.catalog-news.com) for catalog industry professionals to find

• Live From London: RDP Grows New Card Deck

  This week, Response Direct Publishing Ltd., London, mailed the debut edition of Garden Wise. The card deck is mailed to a database of garden enthusiasts

• President/CEO Buys Out Appleseeds Catalog

  Appleseeds, a Beverly, MA-based women’s apparel catalog, has been sold to its president/CEO, Brenda Koskinen for an undisclosed sum.The company said it

• Marketing Service Deals Total Almost $5 Billion

  Marketing service firms produced a record $4.77 billion in strategic deals in the last half of 1998, according to Winterberry Group, Inc., a Manorville,

• Talbots Strong Fourth Quarter Caps Profitable Year

  The Talbots Inc., Hingham, MA, had an 8% net sales increase in fiscal 1998, with revenue levels increasing from $1.05 billion to $1.14 billion. Retail

• Short Cuts

  Cataloger dELiA’s Inc., based in New York, has named current CFO Evan Guillemin president and promoted current executive vice president Christopher Edgar

• DIRECT Listline

  Animals Magazine Subs The 52,286-name file of active subscribers to Animals Magazine is now managed by Walter Karl. The bi-monthly covers pet-care, animal-protection

• Live From London: Reed Announces New-Media Show

  In a move strikingly similar to the U.S. Direct Marketing Association’s transformation of its spring conference to an Internet-focused show, Reed Exhibitions