Chief Marketer Staff

• Supermarkets Online Lands Millionth Subscriber

  SuperMarkets Online Inc., St. Petersburg, FL, the online subsidiary of Catalina Marketing Corp, has now signed up more than 1 million subscribers to its

• Live From London: Will the EC Resignations Affect DM?

  What impact–if any–Monday night’s mass resignation by the 20-member European Commission will have on direct marketing depends entirely on whom you ask.”It

• Live From London: Royal Mail Debuts Marketing Guide

  Royal Mail has released “A Marketers Guide to Home Shopping,” a how-to reference for direct marketers and DM wannabes.The two-volume, 800-page guide was

• Live From London: Reed Announces New-Media Show

  In a move strikingly similar to the U.S. Direct Marketing Association’s transformation of its spring conference to an Internet-focused show, Reed Exhibitions

• Williams-Sonoma ’98 Sales Top $1 Billion: Cao Chantland to Resign

  Housewares cataloger Williams-Sonoma Inc., San Francisco, reported net earnings of $54.9 million for the 52 weeks ended Jan. 31, an increase over the

• Talbots Strong Fourth Quarter Caps Profitable Year

  The Talbots Inc., Hingham, MA, had an 8% net sales increase in fiscal 1998, with revenue levels increasing from $1.05 billion to $1.14 billion. Retail

• Short Cuts

  Cataloger dELiA’s Inc., based in New York, has named current CFO Evan Guillemin president and promoted current executive vice president Christopher Edgar

• USPS Argues Against Application of Antitrust Laws

  The USPS has requested that the Postal Modernization Act of 1999 drop language recommending application of antitrust laws to a private corporation that

• President/CEO Buys Out Appleseeds Catalog

  Appleseeds, a Beverly, MA-based women’s apparel catalog, has been sold to its president/CEO, Brenda Koskinen for an undisclosed sum.The company said it

• Live from London: The U.K. Top Three – Price, Service, and Time

  Three important factors are having an impact on the growth of direct marketing in the U.K.: price, service, and time.Colin Lloyd, chief executive of the