Chief Marketer Staff

• Diplomat Joins Forces With the Fashion Mall

  Cataloger Diplomat Direct Marketing Corp., based in Stony Point, NY, has signed a letter of intent with Internet shopping firm The Fashion Mall, LLC,

• Web Street Securities Files Trademark Suit

  The growing list of online trademark lawsuits got a new entry this month–one with a couple of new wrinkles.Web Street Securities, an online securities

• GMHC Mailing Draws Fire

  A test mailing of a Gay Men’s Health Crises fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the GMHC has angered

• Correction

  A headline in yesterday’s DIRECT Newsline wrongly stated that Brylane Inc.’s fourth-quarter net income dropped by $6 million over last year’s. The cataloger

• Val-Pak and Yahoo! to Offer Coupons Online

  Cooperative coupon marketer Val-Pak, based in Largo, FL, has joined forces with Internet search engine Yahoo! Inc. to provide content for the company’s

• Natural Health Trends Reports 500% Jump in Web Sales

  Natural Health Trends Corp., based in New York, reported that Internet-based sales of the natural health related product line of its Kaire Nutraceutical

• Live from London: The U.K. Top Three – Price, Service, and Time

  Three important factors are having an impact on the growth of direct marketing in the U.K.: price, service, and time.Colin Lloyd, chief executive of the

• Live from London: Become a Culture Vulture

  By now, almost everyone realizes that when entering a new foreign market, DMers should adapt their copy and creative for the local audience. But what

• DIRECT Listline

  AMN Television-Sourced Product Buyers Media Management Group has been named list manager for the AMN Television Sourced Product Buyers 294,626 last-12-month

• Firms Settle FTC Textile Disclosure Charges

  Several firms have settled Federal Trade Commission charges that they failed to disclose the origin of textile products sold online or through print catalogs,