Chief Marketer Staff

• DIRECT Listline

  Warner Home Video This list identifies 84,990 active video buyers. These individuals have purchased home videos.Cost: $95/MSelections: Six-month hotline,

• TeleTech Acquires Pamet River

  Service bureau TeleTech Holdings Inc., Denver, has acquired Pamet River Inc., a Boston-based marketing company. Terms were not disclosed.Pamet River’s

• Live From London: Pondering a New Year’s 2000 Consumer Hangover

  Some companies may do well to push up or back their early January 2000 mailings to avoid the Y2K dilemma and consumer sluggishness, said Mark Patron,

• Peapod Launches Online Research Service

  Internet grocer Peapod Inc., Skokie, IL, has started an online research service designed to provide consumer goods companies with information about the

• Lycos and HSN Team Up for NCAA Marketing Venture

  Web media company Lycos Inc., Waltham, MA, and the Home Shopping Network have teamed up to launch a sports marketing and merchandising initiative around

• Nebs Expects Revenue Shortfall

  Business-to-business cataloger New England Business Service Inc., Groton, CT, said it expects revenue and earnings for the third fiscal quarter ending

• Live From London: Will the EC Resignations Affect DM?

  What impact–if any–Monday night’s mass resignation by the 20-member European Commission will have on direct marketing depends entirely on whom you ask.”It

• Live From London: Royal Mail Debuts Marketing Guide

  Royal Mail has released “A Marketers Guide to Home Shopping,” a how-to reference for direct marketers and DM wannabes.The two-volume, 800-page guide was

• Talbots Strong Fourth Quarter Caps Profitable Year

  The Talbots Inc., Hingham, MA, had an 8% net sales increase in fiscal 1998, with revenue levels increasing from $1.05 billion to $1.14 billion. Retail

• Sroge Sets Up Catalog Jobs Web Site

  Catalog consultancy Maxwell Sroge Co., Evanston, IL, has set up a new Web site (http://www.catalog-news.com) for catalog industry professionals to find