Chief Marketer Staff

• Peapod Launches Online Research Service

  Internet grocer Peapod Inc., Skokie, IL, has started an online research service designed to provide consumer goods companies with information about the

• DIRECT Listline

  Warner Home Video This list identifies 84,990 active video buyers. These individuals have purchased home videos.Cost: $95/MSelections: Six-month hotline,

• Lycos and HSN Team Up for NCAA Marketing Venture

  Web media company Lycos Inc., Waltham, MA, and the Home Shopping Network have teamed up to launch a sports marketing and merchandising initiative around

• Federated Completes Fingerhut Tender Offer

  Federated Department Stores Inc., Cincinnati, said it has completed its tender offer for the common shares of Fingerhut Cos. Inc. The department-store

• Schober-ICC Start Schober Direct Marketing

  Schober Holding of Ditzingen, Germany, has founded Schober Direct Marketing Ltd.The new company is the result of a joint venture formed with ICC Business

• Short Cut

  Cincom Systems Inc., Cincinnati, and Orbis GmbH, Saarbrucken, Germany, plan to form a joint venture company to market Customer Relationship Management

• Experian Reorganizes Operations, Appoints Two CEOs

  Experian, Orange, CA, Thursday announced changes to its operational structure. The company’s four separate operational divisions have been combined into

• Marketing Service Deals Total Almost $5 Billion

  Marketing service firms produced a record $4.77 billion in strategic deals in the last half of 1998, according to Winterberry Group, Inc., a Manorville,

• Talbots Strong Fourth Quarter Caps Profitable Year

  The Talbots Inc., Hingham, MA, had an 8% net sales increase in fiscal 1998, with revenue levels increasing from $1.05 billion to $1.14 billion. Retail

• DIRECT Listline

  Animals Magazine Subs The 52,286-name file of active subscribers to Animals Magazine is now managed by Walter Karl. The bi-monthly covers pet-care, animal-protection