Chief Marketer Staff
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New ALC New England Specializes in E-Mail Lists
The newly formed ALC New England, based in Stamford, CT, will serve as a full-service list management and brokerage firm with special emphasis on e-mail
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Lycos, USA Launch Joint Web/TV Ventures
USA Networks Inc. and Lycos Inc. have launched two joint promotions, seemingly to help build investor confidence in the cable and home shopping network’s
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Cahners, Boucher Combine Databases
Cahners Business Lists has combined its database with the 1.5-million name DecisionMaker IT Marketplace Database from Boucher Communications magazine
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Black Box Acquires Chilean Company
Computer networking direct marketer Black Box Corp., Pittsburgh, has purchased the cabling and network connectivity business of Icon Telemarketing Technologic
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Short Cuts
NineCo, Boston, an online database marketing company, has changed its name to Gamesville.com, a move that reflects is Gamesville.com Web site, which targets
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Aircraft Companies Debut Training Catalog
FlightSafety Boeing Training International, a Seattle-based provider of airline training, has issued what it claims to be the industry’s first single
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DIRECT Listline
Pet Care Pak Insert Program This never-before-available program from Snyder Marketing Services offers space in up to 250,000 dog paks and 150,000 cat
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Ease of Shopping Key to Internet Commerce Experience: Survey
Thirty-nine percent of consumers with Internet access say they are going to brick-and-mortar stores less frequently, according to the Shopping 2000 survey
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First Data To Acquire Huge Chunk of Paymentech
Electronic payment services provider First Data Corp., based in Atlanta, has signed definitive agreements with Bank One Corp and merchant credit-card
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Diller Eyes Two Film Companies, But Won’t Be “Big Studio Guy”
Barry Diller, chairman, USA Networks wants to buy October Films and Gramercy Pictures as part of a strategy of “vertical integration” but has no plans