Chief Marketer Staff
-
Cahners, Boucher Combine Databases
Cahners Business Lists has combined its database with the 1.5-million name DecisionMaker IT Marketplace Database from Boucher Communications magazine
-
Black Box Acquires Chilean Company
Computer networking direct marketer Black Box Corp., Pittsburgh, has purchased the cabling and network connectivity business of Icon Telemarketing Technologic
-
All Segments Go As Brookstone Has Strong Fourth Quarter
Brookstone, Inc., Nashua, NH, had net income of $18.7 million for the fourth quarter of fiscal 1998, up 18% from net income of $15.3 in fourth-quarter
-
Short Cuts
NineCo, Boston, an online database marketing company, has changed its name to Gamesville.com, a move that reflects is Gamesville.com Web site, which targets
-
Lycos, USA Launch Joint Web/TV Ventures
USA Networks Inc. and Lycos Inc. have launched two joint promotions, seemingly to help build investor confidence in the cable and home shopping network’s
-
Grey Interactive U.K. Acquires Local BTB Shop
Direct response agency Grey Interactive Services Ltd. UK, based in London, has acquired majority ownership of British new media agency Module Communications
-
New Frontier Media Acquires Adult Content Provider Interactive Gallery
New Frontier Media, Inc. the parent company of TeN, a Boulder, CO-based adult entertainment pay-per-view and subscription cable/satellite service, will
-
DIRECT Listline
Aquarium Fish Magazine This 44,109-name list identifies 12-month U.S. subscribers to this magazine. This publication covers issues of interest to hobbyists
-
Changes in Eddie Bauer Lines Will Be Reflected in Catalogs
Shifts in emphasis within two of Redmond, WA-based marketer Eddie Bauer will be reflected in its catalogs and stores. The more dramatic of the two changes,
-
Range of Products Affected by “Banana Wars” Widens
Direct marketers caught in the middle of a trade war between the U.S. and the European Union over bananas will soon find themselves smack in the middle