Chief Marketer Staff

• Range of Products Affected by “Banana Wars” Widens

  Direct marketers caught in the middle of a trade war between the U.S. and the European Union over bananas will soon find themselves smack in the middle

• Lycos, USA Launch Joint Web/TV Ventures

  USA Networks Inc. and Lycos Inc. have launched two joint promotions, seemingly to help build investor confidence in the cable and home shopping network’s

• All Segments Go As Brookstone Has Strong Fourth Quarter

  Brookstone, Inc., Nashua, NH, had net income of $18.7 million for the fourth quarter of fiscal 1998, up 18% from net income of $15.3 in fourth-quarter

• New ALC New England Specializes in E-Mail Lists

  The newly formed ALC New England, based in Stamford, CT, will serve as a full-service list management and brokerage firm with special emphasis on e-mail

• Changes in Eddie Bauer Lines Will Be Reflected in Catalogs

  Shifts in emphasis within two of Redmond, WA-based marketer Eddie Bauer will be reflected in its catalogs and stores. The more dramatic of the two changes,

• Cahners, Boucher Combine Databases

  Cahners Business Lists has combined its database with the 1.5-million name DecisionMaker IT Marketplace Database from Boucher Communications magazine

• Black Box Acquires Chilean Company

  Computer networking direct marketer Black Box Corp., Pittsburgh, has purchased the cabling and network connectivity business of Icon Telemarketing Technologic

• New Frontier Media Acquires Adult Content Provider Interactive Gallery

  New Frontier Media, Inc. the parent company of TeN, a Boulder, CO-based adult entertainment pay-per-view and subscription cable/satellite service, will

• Short Cuts

  NineCo, Boston, an online database marketing company, has changed its name to Gamesville.com, a move that reflects is Gamesville.com Web site, which targets

• WCJ Appoints Two New Executive Vice Presidents

  Wunderman Cato Johnson, New York, has created two new positions. The first, executive vice president, worldwide practice leader, teleservices, has been