Chief Marketer Staff

• Grey Interactive U.K. Acquires Local BTB Shop

  Direct response agency Grey Interactive Services Ltd. UK, based in London, has acquired majority ownership of British new media agency Module Communications

• DIRECT Listline

  Aquarium Fish Magazine This 44,109-name list identifies 12-month U.S. subscribers to this magazine. This publication covers issues of interest to hobbyists

• Changes in Eddie Bauer Lines Will Be Reflected in Catalogs

  Shifts in emphasis within two of Redmond, WA-based marketer Eddie Bauer will be reflected in its catalogs and stores. The more dramatic of the two changes,

• Range of Products Affected by “Banana Wars” Widens

  Direct marketers caught in the middle of a trade war between the U.S. and the European Union over bananas will soon find themselves smack in the middle

• Lycos, USA Launch Joint Web/TV Ventures

  USA Networks Inc. and Lycos Inc. have launched two joint promotions, seemingly to help build investor confidence in the cable and home shopping network’s

• New ALC New England Specializes in E-Mail Lists

  The newly formed ALC New England, based in Stamford, CT, will serve as a full-service list management and brokerage firm with special emphasis on e-mail

• All Segments Go As Brookstone Has Strong Fourth Quarter

  Brookstone, Inc., Nashua, NH, had net income of $18.7 million for the fourth quarter of fiscal 1998, up 18% from net income of $15.3 in fourth-quarter

• Payforview.com To Offer DRTV Ads On Internet

  Payforview.com, Reno, NV, is matching DRTV spots with the e-commerce. Advertisers will be able to create a link in the ads which would allow viewers to

• Short Cuts

  Sanchez Computer Associates, Inc., Malvern, PA, has completed its acquisition of ArTech Financial Technology Services, Inc., kicking off the firm’s e-banking

• WCJ Appoints Two New Executive Vice Presidents

  Wunderman Cato Johnson, New York, has created two new positions. The first, executive vice president, worldwide practice leader, teleservices, has been