Chief Marketer Staff

• Cracker Jack Effort

  Frankel & Co. will triple its billings with Frito-Lay, Inc. to an estimated $100 to $125 million as it takes over promotional and retail merchandising

• Agencies

  Teaching Old Names New Tricks

  FOR CATALOGERS, RFM (recency, frequency and monetary) analysis is still a powerful list prospecting and continuation mailing tool. But catalogers are

• DIRECT Listline

  Soda Creek Press Mail Order Buyers A file identifies 42,821 people who purchased from Soda Creek Press in the last 12 months. This publishing house features

• Agencies

  Online Securities Firm Seeks ‘Street’ Justice

  THE GROWING LIST of online trademark lawsuits got a new entry last month-one with a couple of new wrinkles.Web Street Securities, an online securities

• Agencies

  THEY GOTTA WEAR SHADES

  TO PERSUADE INFORMATION technology executives to tune into a virtual seminar on its latest Unix-based computer network software system, Sun Microsystems

• Agencies

  DIRECT NEWS LINE

  Intellipost Changes Name to MyPoints.com INTERNET MARKETER Intellipost Corp., San Francisco, has changed its name to MyPoints.com Inc., the name of the

• Agencies

  A Public Service Making the Public Nervous

  I LIKE TO THINK of myself as a good citizen. I pay my taxes. I don’t litter. I’ve even been known to vote on occasion.But enough is enough.If the past

• Mr. Smith Goes to Greenwich

  Clarion Marketing is working more closely with sister agency DMB&B to provide “holistic” solutions for clients under the guidance of Lance Smith, Clarion’s

• Agencies

  Wan ted: IT Professionals

  NECESSITY IS THE mother of invention and when unemployment rates head toward naught, it’s necessary to get savvy about attracting skilled workers.In Michigan’s

• Agencies

  TEST BEFORE YOU LEAP

  IF YOU’VE GOT a great corporate reputation, serious market share and a killer product, do you really need a new direct marketing approach to gain a foothold