Chief Marketer Staff
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Agencies
Reel Deals
THE BICENTENNIAL MAN (Buena Vista Pictures) Estimated Release Date: December 1999 Starring: Robin Williams, Embeth Davidtz, Sam Neill Top Line: A film
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Gevalia Names Ryan Direct Retention Marketing Agency
Gevalia Kaffe, Tarrytown, NY, has named Ryan Direct, Westport, CT, as its member retention marketing agency.The agency will develop new ways to introduce
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Agencies
Fulfilling Work
IN PHYSICAL circles, the out-of-control assembly line is a staple. Lucille Ball’s conveyer-belt misadventures represent its high point, and shows ranging
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Getting All Misty
Canandaigua Wine Company, Canan-daigua, NY, recently debuted two of three promos in an estimated $15 million spring/summer push for Arbor Mist wine. The
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Correction
A story in the March 30, 1999, DIRECT Newsline, “Advo Pact Delivers Local Business’ Coupons Online” should have stated that the Advo subsidiary, Super
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Agencies
Marketing Deals Approach
MARKETING SERVICE FIRMS produced a record $4.8 billion in strategic deals in the last half of 1998, according to Winterberry Group Inc., a Manorville,
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Feeding the Inner Child
It seems that every agency pats itself on the back for promoting an environment in which creativity can flourish, as though simply saying it will seduce
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Keeper of the Corporate Counterculture
There’s no question that Ben Cohen and Jerry Greenfield will forever be hailed as pioneers in the annals of frozen desserts. But four years ago, they
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Agencies
For Web Success, Affiliate
ONE OF THE most effective ways to market on the Web is through so-called affiliations. One of the most effective “affiliators” has been Bill Lederer,