Chief Marketer Staff

• Correction

  A story in the March 30, 1999, DIRECT Newsline, “Advo Pact Delivers Local Business’ Coupons Online” should have stated that the Advo subsidiary, Super

• Curt Carlson Dies at 84

  Carlson Companies founder and chairman Curtis L. Carlson passed away in February in a Minneapolis-area hospital at the age of 84.Carlson started the Gold

• Agencies

  Sweepstakes, Keepstakes, Or Sleepstakes?

  Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.

• Agencies

  Marketing Deals Approach

  MARKETING SERVICE FIRMS produced a record $4.8 billion in strategic deals in the last half of 1998, according to Winterberry Group Inc., a Manorville,

• Agency Moves

  Bob Howards named president at Alliance Marketing Group, Fairfield, CT. Also at the agency, Jane Fichtenkort named to lead a new Mobile Marketing Group,

• Agencies

  For Web Success, Affiliate

  ONE OF THE most effective ways to market on the Web is through so-called affiliations. One of the most effective “affiliators” has been Bill Lederer,

• Agencies

  Media Mix

  IT’S LITTLE WONDER that our media-rich world drowns out the impact of a single ad or direct response piece. Integrated marketing, which uses a number

• Agencies

  List Source

  U.S. Fencing Association The U.S. Fencing Association list names 17,590 active members. Most are between 18 and 35 years old. Cost: $90/M Selections:

• Direct Hits

  Thanks to the steady convergence of direct marketing and the Internet, the number of U.S. acquisitions and strategic mergers in the direct marketing industry

• Sitings

  Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right