Chief Marketer Staff

• Head Shots

  The Nunes Company of Salinas, CA, went the cross-promotion route last month when it shipped 10 million heads of Foxy Lettuce that offered free portraits

• Agencies

  A Vision(ary) in Soy

  THE OVERWHELMING majority of chief executive officers at the top 25 U.S. food companies are convinced they can become great visionaries of our day-if

• Agencies

  Rates Up For Canada Admail

  RATES FOR THE U.S. Postal Service’s Canada Admail went up between 1.5 cents and 7.4 cents, according to the March 1 Federal Register.The USPS said the

• Agencies

  Credit Card Crackdown

  A BILL TO AMEND the Truth in Lending Act to require more disclosures in credit card solicitations has been introduced in the U.S. House of Representatives

• New Regime at POPAI

  East Rutherford, NJ-based Trans World Marketing president James Cavaluzzi was named chairman of the Point-of-Purchase Advertising Institute (POPAI) at

• Lone Star Specials

  Miller Brewing Co. exploded a year-long firecracker last month when it kicked off an estimated $20 million True to Texas campaign for Miller Lite. The

• Triple Bill

  Continuing its retailer/distributor-focused marketing push, PolyGram Video last month launched an incentive program for its spring releases that ties

• Agencies

  Baby, Won’t You Drive My Car?

  EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The

• DIRECT Listline

  Soda Creek Press Mail Order Buyers A file identifies 42,821 people who purchased from Soda Creek Press in the last 12 months. This publishing house features

• Agencies

  Online Securities Firm Seeks ‘Street’ Justice

  THE GROWING LIST of online trademark lawsuits got a new entry last month-one with a couple of new wrinkles.Web Street Securities, an online securities