Chief Marketer Staff

• Agencies

  USPS to Revise Bulk Parcel Return Service

  The U.S. Postal Service has tentatively agreed to revise its bulk parcel return service for direct marketers.Sources said the deal, negotiated by the

• Agencies

  DIRECT Wins Neal Certificate

  DIRECT WON a certificate of merit for best single issue of a magazine in the 45th Annual Jesse H. Neal Editorial Achievement Awards competition. The certificate

• Agencies

  Rates Up For Canada Admail

  RATES FOR THE U.S. Postal Service’s Canada Admail went up between 1.5 cents and 7.4 cents, according to the March 1 Federal Register.The USPS said the

• Acting on Impulse

  Leander, TX-based Impulse Software has introduced a new system that allows small online businesses to create and manage coupons for special offers and

• New Regime at POPAI

  East Rutherford, NJ-based Trans World Marketing president James Cavaluzzi was named chairman of the Point-of-Purchase Advertising Institute (POPAI) at

• You Can Look It Up

  A former market research chief from Kraft has been named to head Ryan Research, a new unit of Ryan Partnership.The internal department is offering Ryan

• Picketing for Sales in Israel

  Traffic to marketers in America means the number of shoppers in a retail outlet. But over the past several months, traffic has taken on a whole new meaning

• Sony’s Eyes Get Bigger

  CULVER CITY, CA Sony Pictures Entertainment is launching a new division that will expand the mandate of three-year-old Columbia TriStar Television Children’s

• Agencies

  Baby, Won’t You Drive My Car?

  EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The

• DIRECT Listline

  Soda Creek Press Mail Order Buyers A file identifies 42,821 people who purchased from Soda Creek Press in the last 12 months. This publishing house features