Chief Marketer Staff

• Agencies

  Americans Like Direct Mail

  AMERICANS READ OR scan more than 88% of all advertising mail delivered to their homes, and up to 18.1% of all households respond, according to a recently

• Coming in next month’s PROMO

  Entertainment Tie-Ins Aligning the brand with a hot media property can bring short-term sales boosts and long-term goodwill, which is why every marketer

• Agencies

  Words of Wisdom for the Millennium

  HERE IT IS, the last Direct From Muldoon of the century to contain dazzling words of wisdom from our DM compatriots-smart little sayings to cut out and

• Alliance for Progress

  Web transaction processing firm Suncom, Vancouver, has formed a strategic alliance with DVC Interactive (DVCI), a subsidiary of Morristown, NJ-based Dugan

• Blowing Its Own Horn

  NEW YORK CITY A&E Network has commissioned a fleet of vintage tall ships to stage mock sea battles as part of an extensive campaign to promote Horatio

• 500 Billion Miles To Go

  WE MAY BE LIVING in a global village, but you still need to change planes to get there. Airlines are making that an easier task, while bringing a new

• Grounded in Reality

  Vancouver-based online contest operator Internet Sports Network completed a deal recently to acquire SportsMark Promotions, a 13-year-old firm that runs

• Agencies

  DIRECT NEWS LINE

  Intellipost Changes Name to MyPoints.com INTERNET MARKETER Intellipost Corp., San Francisco, has changed its name to MyPoints.com Inc., the name of the

• Agencies

  A Public Service Making the Public Nervous

  I LIKE TO THINK of myself as a good citizen. I pay my taxes. I don’t litter. I’ve even been known to vote on occasion.But enough is enough.If the past

• Agencies

  Delivered to the Doorknob

  INSIDE THE LITTLE yellow bags hung on doorknobs of Spanish-speaking U.S. households is a big idea: to reach all areas in the country that are at least