Chief Marketer Staff
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Blowing Its Own Horn
NEW YORK CITY A&E Network has commissioned a fleet of vintage tall ships to stage mock sea battles as part of an extensive campaign to promote Horatio
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Agencies
BY POPULAR DEMAND
IT’S GOTTEN TO the point where customers are telling their suppliers they’ve got to jump on the electronic commerce bandwagon-and not the other way around.That’s
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Agencies
A Tightly Knit Controversy
WILLIAM WALLACE almost certainly never saw a banana, let alone ate one. But the Scottish patriot did know a thing or two about his country’s knitwear.
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Agencies
Sony Relates to Customers Through Its Dealers
“DISINTERMEDIATION” is that clumsy word used today to express manufacturers’ longing to rid themselves of the middleman, go direct and bring a lot more
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Holiday Heist
It’s the most wonderful – and competitive – time of the year. If you work in promotions, you know that Christmas is when every product on the planet delivers
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SUDDEN IMPACT
Everything old is new again at Impact. Sort of. At the beginning of the year, Chicago-based Foote, Cone & Belding reorganized its promo agency – again.
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You’ve Got Coupons!
St. Petersburg, Fl-based SuperMarkets Online, a subsidiary of Catalina Marketing Corp., has signed an agreement with Dulles, VA-based America Online to
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Agencies
Real-World Modeling-It’s Not About Tools
OCCASIONALLY THERE ARE articles in the trade and academic press about the relative merits of neural networks, logistic regression and what I’ll refer
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As The Worm Turns
Here’s the setup. Our client was Allied Domecq’s Sauza Tequila, the No. 1 tequila in Mexico and the fastest growing spirits brand in the world. But even