Chief Marketer Staff

• Listline e-Newsletter 7/1

  List Services Corp. has won management of this file which names nearly 1.3 million last-12-month direct mail-sold buyers. Specialists Marketing Services was the previous manager

• Agencies

  Loyal CPG Buyers Defecting at Unexpectedly High Rates: Report

  A new version of a study tracking brand loyalty among consumer packaged goods (CPG) finds that the average brand lost one third of its most loyal U.S. consumers between 2007 and 2008

• Agencies

  Hyundai Offers Gas-price Guarantees for Summer

  As the summer travel season pushes gas prices higher, Hyundai is adding fuel to its portfolio of Assurance auto price promotions with a buyer’s guarantee that will lock in a gas price of $1.49 a gallon for a full year on purchases or leases of selected models between July 1, 2009 and August 31

• Agencies

  Kraft Foods and Sam’s Offer Free Menu Planner

  Kraft Foods and Sam’s Club are offering consumers a free planner to help plan two weeks worth of meals

• Agencies

  P&I Postscripts

  IKEA: has deployed 18 Xen X5 customer loyalty-registration kiosks in six of its Belgian stores

• Agencies

  Valassis Will Not Sell NCH Marketing Unit

  Valassis has decided not to sell NCH Marketing Services, Inc. (NCH).

• Yahoo Names Penny Baldwin Integrated Marketing VP

  Yahoo Inc. has named Penny Baldwin senior vice president, of global integrated marketing and brand management.

• Agencies

  One In Five Vacationers Must Redeem Points For Vacation: Survey

  What’s making vacations possible during summer 2009 rough economic times? Loyalty and reward program points. According to a new survey, 20% of Americans surveyed say if it weren’t for redeeming points, they couldn’t take vacation trips.

• DM Mergers and Acquisitions Drop In Second Quarter

  Economic concerns and tight credit markets contributed to a 17% drop in merger and acquisition deal volume within the marketing, information and digital sectors during second-quarter 2009, when compared with the first quarter.

• Email

  ExactTarget Gets EducationDynamics Account

  EducationDynamics, a marketing-services firm for colleges and universities, has chosen ExactTargets for its e-mail marketing efforts, the companies announced earlier today.