Chief Marketer Staff
-
Agencies
Sale of J. Jill to Golden Gate Affiliate Final
The Talbots, Inc. has completed its previously announced sale of the J. Jill brand business to Jill Acquisition LLC
-
StrongMail Acquires Social Media Firm PopularMedia
StrongMail Systems, Inc. has acquired PopularMedia, a provider of social media marketing solutions.
-
Agencies
Gen Y Leads In Loyalty Participation
Consumers are increasingly recognizing the value of loyalty program participation, according to a new study
-
Euro RSCG Life Acquires Medicom Group
Euro RSCG Life, a unit of Euro RSCG Worldwide, has acquired Medicom Group, a UK-based medical communication agency.
-
Agencies
Meet the Broker: Dave Power
Today we meet Dave Power, owner of Power Lists & Data, which has been in business since 2004. He’s been in the list business since 1985, working at such companies as Knowledgebase Marketing, American List Counsel and the former Antigone Associates.
-
Listline e-Newsletter 7/1
List Services Corp. has won management of this file which names nearly 1.3 million last-12-month direct mail-sold buyers. Specialists Marketing Services was the previous manager
-
Agencies
Loyal CPG Buyers Defecting at Unexpectedly High Rates: Report
A new version of a study tracking brand loyalty among consumer packaged goods (CPG) finds that the average brand lost one third of its most loyal U.S. consumers between 2007 and 2008
-
Agencies
Hyundai Offers Gas-price Guarantees for Summer
As the summer travel season pushes gas prices higher, Hyundai is adding fuel to its portfolio of Assurance auto price promotions with a buyer’s guarantee that will lock in a gas price of $1.49 a gallon for a full year on purchases or leases of selected models between July 1, 2009 and August 31
-
Agencies
Kraft Foods and Sam’s Offer Free Menu Planner
Kraft Foods and Sam’s Club are offering consumers a free planner to help plan two weeks worth of meals
-
Agencies
P&I Postscripts
IKEA: has deployed 18 Xen X5 customer loyalty-registration kiosks in six of its Belgian stores