Chief Marketer Staff
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Agencies
The Other Audience: Employees
Who would take issue with the need for precision and purpose in the marketing message, crystal clarity in the brand promise, and frequent communications of both?
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Agencies
Qdoba Mobilizes Loyalty Program
A franchisee within the Qdoba Mexican Grill chain of fast casual restaurants has just opted to take the existing loyalty program for its 26 outlets mobile in partnership with Tetherball, a mobile loyalty platform
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Agencies
Mobile Tunes Up Loyalty for Oil Change Chain
A Southern California chain of auto lube shops is using mobile to find and retain customers interested in getting car-care value offers over their mobile phones.
In a six-week campaign that launched in late April -
Agencies
P&I Postscripts
PLAYSPAN: has released a co-branded gift card, The PBS Kids Play!, for kids to subscribe to the Kids Play
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Park, Williams Join PennySaverUSA.Com
So Young Park and Doug Williams have joined PennySaverUSA.com, the geographic and demographic targeted marketing business of Harte-Hanks, Inc.
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Jatinder Singh Joins Euro RSCG Discovery
Jatinder Singh has joined Euro RSCG Discovery as managing director, effective immediately
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Jurick, Walsh To Form Compliance Unit For Direct Group
Jeffrey S. Jurick and Kendall C. Walsh have joined marketing services provider Direct Group, and will focus on forming a new Compliance & Critical Communications business unit.
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Agencies
From The MeritDirect Co-op: Amtower Preaches Carpe DM
Carpe DM? No, not carpe diem (seize the day): More a case of seize the definition. And a definition of DM is what Mark Amtower, the business-to-government guru who gave a luncheon presentation at last week
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Email
‘I Was Scammed in a List Deal,’ Claims Marketer
A marketer has come forward claiming to have been ripped off in a business-to-business e-mail list deal with Coral Springs, FL-based data vendor Target Point Media.