Chief Marketer Staff

• Listline e-Newsletter 7/15

  Direct Media/Millard has won management of this file which names 361,378 direct mail-sold professionals. The prior manager was Walter Karl
  Inc.

• Agencies

  American Airlines Runs Contest to Build Hispanic Loyalty

  American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program

• Agencies

  Participation in Loyalty Programs Gets a Booster Shot

  Participation in loyalty programs is on the rise, a sign that consumers are looking to make the money they spend work harder to stretch household budgets

• Agencies

  The Other Audience: Employees

  Who would take issue with the need for precision and purpose in the marketing message, crystal clarity in the brand promise, and frequent communications of both?

• Agencies

  Qdoba Mobilizes Loyalty Program

  A franchisee within the Qdoba Mexican Grill chain of fast casual restaurants has just opted to take the existing loyalty program for its 26 outlets mobile in partnership with Tetherball, a mobile loyalty platform

• Agencies

  Mobile Tunes Up Loyalty for Oil Change Chain

  A Southern California chain of auto lube shops is using mobile to find and retain customers interested in getting car-care value offers over their mobile phones.
  In a six-week campaign that launched in late April

• Agencies

  P&I Postscripts

  PLAYSPAN: has released a co-branded gift card, The PBS Kids Play!, for kids to subscribe to the Kids Play

• Park, Williams Join PennySaverUSA.Com

  So Young Park and Doug Williams have joined PennySaverUSA.com, the geographic and demographic targeted marketing business of Harte-Hanks, Inc.

• Jatinder Singh Joins Euro RSCG Discovery

  Jatinder Singh has joined Euro RSCG Discovery as managing director, effective immediately

• Jurick, Walsh To Form Compliance Unit For Direct Group

  Jeffrey S. Jurick and Kendall C. Walsh have joined marketing services provider Direct Group, and will focus on forming a new Compliance & Critical Communications business unit.