Chief Marketer Staff

• Grassroots Marketing, Old-Sod Style

  Big-budget movies made by Hollywood studios command equally big marketing programs. But small, independent films (even those produced by studio subsidiaries)

• Agencies

  More Voices on the Party Line

  Nearly 100 corporate resellers and systems integrators are the latest links in a “closed loop” marketing chain being built by Symbol Technologies.The

• DoubleClick, Abacus Score Direct Hit

  With the buzz surrounding target marketing and Internet advertising exploding, it should come as no surprise giants from each of these markets, Abacus

• Tweens Say Cheese: KODAK turns the camera on girls.

  Kodak takes its first crack at tweens (girls nine to 15, specifically) this fall with an estimated $15 million campaign for Kodak Max disposable cameras.

• Agencies

  InfoUSA Hires Susan Henricks

  InfoUSA has named Susan Henricks executive vice president. Henricks will join the Omaha, NE compiler from First Data Enterprises, where she is managing

• Untangling the Web

  Marketers who run Web promos on partner sites should check out IQ.com. The Saratoga, CA, company centralizes execution, so a marketer can use a desktop

• Agencies

  Go Ahead, They’re Listening: ATT Wireless debuts automated monitoring system

  ATT Wireless Services has instituted an automated call monitoring program to track and measure the performance of a growing number of telereps employed

• Techno Marketing: A Promo Special Report

  Digital P-O-PIt’s expensive. It’s more bother than good old cardboard. And it’s a difficult sell to retailers. But digital P-O-P is coming. Advanced communications

• Agencies

  PRINT: Quebecor, World Color to Merge

  Quebecor Printing Inc. will acquire World Color Press Inc. for about $2.7 billion, including debt. The combined company, to be called Quebecor World,

• Weighty Proposition: America becomes a nation of iron-pumpers.

  If it wasn’t so heavy to ship, the dumbbell could well become the promotion business’s next big premium item. Working out with free weights is now the