Chief Marketer Staff

• Agencies

  The Steak – and the Sizzle

  A tight labor market in its home base of Omaha, NE, turned up the heat on Omaha Steaks Inc.’s teleservices operations, leading the mail order meat marketer

• Sharing the Cost Burden

  It’s still a relationship business. But the terms of the contract between agencies and clients have changed. Personal chemistry, experience, and track

• Agencies

  A Call to Stop Telemarketing Fraud

  The Federal Trade Commission is introducing a toll-free number this month as part of an expanded teleservices program developed to protect consumers from

• Getting a Charge Out of Baseball: MasterCard sponsors the All-Century Team.

  Baseball, hot dogs, apple pie, and – MasterCard?MasterCard International and MLB have partnered to give consumers a chance to pick baseball’s All-Century

• Agencies

  Keep on Trucking: New postal rate case could mean big savings

  Want to save $2.4 million mailing 300 million pieces?Rose Flanagan maintains that’s exactly what you can do thanks to the latest postal rate case.As a

• Loyalty in Motion

  Frequent-user cards gained a new dimension recently when T.G.I. Friday’s issued a million of them with lenticular lenses – putting the motion in promotion,

• Agencies

  CONGRATULATIONS: For the Record

  For DM legend Nat Ross’ birthday, the Direct Marketing Idea Exchange arranged for a tribute in the May 24 Congressional Record. Presented by Rep. Jose

• PEER REVIEW

  Calgary-based Global Direct, Inc., picked up two of its Alberta, Canada, peers by acquiring distribution services supplier RN Marketing Solutions Ltd.

• Blackboard Jumble

  – Families spend $63 billion on kids’ stuff annually, one third of it on school gear including clothes.- The average budget is $408 per student.- Apparel/accessory

• Agencies

  Hanging on the Telephone

  If you’re planning on moving anytime soon, I have some advice. Don’t! Stay put! So your roof leaks and every house on the block has been burglarized twice