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Chief Marketer Staff

  • Promo Spending Falls

    Packaged goods companies have shifted $12 billion to trade promotion from consumer marketing since 1997, despite their intentions to cut trade spending.

  • Safe Deposit

    Jennifer Youngberg of St. Louis had better luck with Jack’s safe than did Jack Daniel himself.Youngberg left Lynchburg, TN, in June with $100,000 in silver

  • Agencies

    Holes in the Net

    Just when it looked like e-commerce was about to really take off, somebody rained on the parade. According to a new international survey, many transactional

  • E-Gads! Publix tests e-Cap, a new electronic P-O-P system.

    As shoppers walk into the grocery store, the brightly lit “$1 dollar off any Sarah Lee item” message on the 48-inch-by-32-inch electronic P-O-P display

  • Agencies

    Game Commentary

    Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers’ Poll said they believe that the popular promotions’

  • Premium Hybrid

    Calculators and – of late – mousepads are right there at the top of the list of most popular premium incentives. So why did it take so long for someone

  • Agencies

    A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.

    Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

  • Agencies

    UNSEASONAL SPLENDOR: Gimme Tax Shelter

    On a particularly hot day last month, we were amused to receive a press release touting Yuletide spirits.Art Shelter, a “socially responsible” investment

  • Bacchus Revels in Arbor Mist

    Leave it to a liquor store named House of Bacchus to overdo it. The Rochester, NY, store built a 1,000-case display of Arbor Mist wine as part of the

  • Agencies

    Insuring a Qualified Lead

    E-mail lists aren’t the only prospect sources costing a pretty penny: An insurer specializing in the SOHO and small business market charges its field