Chief Marketer Staff

• Valassis, Sunflower in Discovery: Sunflower denies all claims in sampling suit.

  A lawsuit filed by Valassis Communications, Livonia, MI, charging rival sampler Sunflower Group with unfair competition and misappropriation of confidential

• Extending the End Cap

  Effective P-O-P has always relied on the cooperation and competence of retailers. Ever watched a stock boy try to assemble an end-aisle display? It’s

• Agencies

  Guild.com Targets Collectors: New e-commerce site promotes handcrafted work

  Guild.com Inc. uses new media to keep traditional arts and crafts alive. The recently launched Web site (www.guild.com) offers unique and limited edition

• Agencies

  Press 1 to Be Targeted

  Customers calling American Express’ toll-free numbers to activate their new cards don’t realize it, but they’re setting themselves up to be easily cross

• Agencies

  MEDIA WATCH: DRTV Guide

  Considering it’s on the coffee table of almost every household in America, TV Guide could be viewed as a fairly populist magazine. It comes as a surprise,

• Looking At Gift Horses and Mouthing Off

  History abounds with legends confirming the effectiveness of promotion. The Greeks, as a last resort, were able to change behavior of the citizens of

• Agencies

  A Call to Stop Telemarketing Fraud

  The Federal Trade Commission is introducing a toll-free number this month as part of an expanded teleservices program developed to protect consumers from

• The “C” Stands For “Co”

  Six million people bought coffee at 7-Eleven this morning. And your brand could have been on the cups.As co-marketing spending tops $11 billion, packaged

• ADDE IS SUBTRACTED

  VNU Business Information Europe, which does business as Claritas France, acquired France-based ADDE, a company that supplies geodemographic information

• Agencies

  DMA Launches Privacy Promise

  The Direct Marketing Association’s long-awaited Privacy Promise policy went into effect July 1. DMA members must follow a set of consumer privacy protection