Chief Marketer Staff

• Border Crossing

  Calgary, Alberta-based event marketer Xentel DM, Inc. gained a foothold in the U.S. with the purchase of assets from two Ft. Lauderdale, FL-based event

• Valassis, Sunflower in Discovery: Sunflower denies all claims in sampling suit.

  A lawsuit filed by Valassis Communications, Livonia, MI, charging rival sampler Sunflower Group with unfair competition and misappropriation of confidential

• Extending the End Cap

  Effective P-O-P has always relied on the cooperation and competence of retailers. Ever watched a stock boy try to assemble an end-aisle display? It’s

• Agencies

  Service Contracts Cause Postal Reform Controversy

  The question of whether the U.S. Postal Service should be allowed to negotiate service contracts with mailers is fast becoming a major issue threatening

• Food for Thought: WholeFoods.com makes a cause of e-commerce.

  Promoting social programs while boosting sales may seem incompatible to some, but to Austin, TX-based Whole Foods Markets, Inc., it seemed like a natural

• Bankers go to Market

  Bankers could read the future in the trends: The deposit base per household was declining, competition was savage, and overhead costs for operating bricks-and-mortar

• Even Better Than the Real Thing

  She has graced dozens of magazine covers and innumerable bedroom walls. She has starred in TV commercials, has her own clothing line, and will make her

• Agencies

  Converging in Bentonville

  Convergence – I’m tired of the whole trendy idea. We’re all waiting around watching “convergence” happening, and I suppose it is. Television and www.com.

• The “C” Stands For “Co”

  Six million people bought coffee at 7-Eleven this morning. And your brand could have been on the cups.As co-marketing spending tops $11 billion, packaged

• NOW They Want Their Mummy

  A $150 million box office can make even a monster appealing. Universal’s The Mummy was certainly not a can’t-miss film property when it hit theaters on